The one thing that unites VCCP Singapore is a desire to be personally responsible for building and growing the agency
Founded in 2019, VCCP Singapore is an integrated communications agency that bases itself on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. Among the list of brands the agency has worked with include Cadbury, Canon, Cathay Pacific, McLaren, and Telkomsel. It also recently won silver for Independent Agency of the Year at MARKETING-INTERACTIVE's Agency of the Year Awards 2021.
Craig Mapleston (pictured), CEO of VCCP, told MARKETING-INTERACTIVE that it had to step up its game when two of its biggest clients reduced their spending as they were heavily impacted by the pandemic. He also explained the agency's plans to turn around Singapore’s creative decline.
Tell us what these achievements mean for you?
Mapleston: This win makes us extremely proud, excited and of course a little humbled that we’ve received this recognition from such highly regarded marketers. This is a fantastic accolade, made even more remarkable for us because the year assessed was just our second year in existence.
VCCP Singapore is quickly growing into a mid-sized agency, which shows how rapidly we’ve developed - but also comes with some challenges, since most of the team is new to the agency and each other. Being less than three years old means we don’t have veterans of the agency, who know the ropes. We’re all in a similarly formative stage of the agency’s history, and we’re all part of making our future.
So, the one thing that unites VCCP Singapore is a desire to be personally responsible for building and growing the agency. Everyone can leave their mark firmly and permanently on the past and the future of the agency. It’s an opportunity that other agencies can’t offer their staff.
So, this award is recognition of the passion and efforts of our team to create an agency that’s better than where we’ve been before.
Read more here.