Our very own Jerone Larson featured on Campaign Asia’s crash course.
How to create an effective B2B strategy While most agencies have historically focused on the massive opportunity to provide marketing services for consumer-facing clients, there has been a recent surge in interest in the B2B arena. Here are important pointers on cracking B2B marketing.
This was the 27th lesson in the Crash Course series and covers key lessons in B2B marketing. In this lesson you will learn:
How to evolve your digital first model to tap emerging market trends
Why personalisation is key
How to deliver an integrated experience and future-proof your strategy