Delighted to announce that our VCCP teams in London and San Francisco have been awarded an incredible six awards in this year’s Shanghai International Advertising Festival (SHIAF) Awards!
The ceremony was held at the Jing’an Shangri-La, Shanghai, with the competition across some of our winning categories being the fiercest to date.
From an initial 524 nominated entrants, we have taken the top spot in two categories. First, in food and beverage with our Wispa Gold Hazelnut Flavour, ‘A New Type of Gold’, a campaign which placed this limited edition chocolate bar straight into the world of finance, utilising the tropes of cryptocurrency and financial news took home a gold. We also claimed gold in the On-Site Activity category with Pokemon Go Legendary Night, a campaign which aimed to give people an entirely new experience of the game like they had never seen before. This unique campaign also won silver in the game marketing category.
Our work for The O2 in Fortnite Creative was similarly a great success, winning a silver award in the On-Site Activity Category and bronze in the Full Contact Marketing category. This campaign featured The O2 in its video game debut, and a unique musical experience from the act, Easy Life.
To wrap things up, the campaign which inspired holiday makers and supported the return to restriction-free travel, NextGen easyJet won bronze in the the TVC Advertising Category.
It was great to see this brilliant work receive such recognition and a big congratulations to all the teams involved.
