VCCP US Expands Creative Leadership with the Appointments of ZoëBell and Gianmaria Schonlieb


Agency News



“It’s a really exciting time for VCCP US and I can’t wait to help continue the momentum of growth as well as shape the future for this awesome agency" Zoë Bell

New York, NY – November 28, 2023 – Today, global creative agency VCCP continues to
expand its creative leadership with the appointment of Zoë Bell and Gianmaria Schonlieb as
Group Creative Directors. Based in New York. The pair will report to recently appointed Chief
Creative Officer Jed Grossman in their newly created roles.

“I’m so thrilled to work with Zoë and Gianmaria again. They are both incredible creative leaders
that possess the vision and ambition it takes to build a modern creative company,” said
Grossman. “At VCCP US, our goal is to create compelling work and meaningful relationships
that embrace our challenger spirit. With Zoë and Gianmaria joining us, it's exciting to think
about where the future will go."

Bell and Schonlieb will take charge on Nutribullet, Tate’s Bake Shop, Equinix, Google, and the
Mark Anthony Group International portfolio, including White Claw, Mike Hard’s Lemonade, and
new and exciting players in the ready-to-drink category like Lazy Pour and Two Hoots.

A strong strategic thinker and creative leader, Bell has over a decade’s experience at agencies
including Arts and Letters, Digitas, and Publicis New York. Her creative work has pushed
forward brands including American Express, Mondelez, Sephora, and, most recently, Google
on a global scale.

“It’s a really exciting time for VCCP US and I can’t wait to help continue the momentum of
growth as well as shape the future for this awesome agency,” said Bell. “Jed and team are
building a really talented, creative team, and it’s an honor to come on board and be a part of

Tapping into the brands’ ability to drive cultural relevance at the intersection of entertainment
and pop culture, Schonlieb will build the agency’s day-to-day approach to social creative
through new brand experiences, collaborations, and activations. Joining VCCP US from Lyft,
where he most recently served as Creative Director - Brand, Entertainment, and Culture, he has
held creative roles at renowned creative agencies including Wieden + Kennedy Portland and

“VCCP US has entered a stage of pure possibility, and I look forward to adding my touch to
building and reimagining the agency,” said Schonlieb. “My motto is: ‘work with the rules of now
to make work that works in the now.’ To me, that means listening to client needs and taking a
flexible, innovative approach toward helping them achieve their goals in the context of current
culture. It's the right time in so many ways for the agency world to master this type of creativity,
and VCCP is the perfect place to put it all into action.”

VCCP is the global challenger network for challenger brands. Since our founding in 2002, the
VCCP network has grown to over 1000 strategic and creative thinkers with offices all over the
world. Servicing North America, VCCP US produces award-winning work for an ever growing
client list including White Claw, Google, T-Mobile for Business, Staples, Audi, Nutribullet and