Our vision

At VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands.

At VCCP, our challenger attitude transforms the fortunes of our clients. For example we helped T-Mobile, seen as the younger upstart in the B2B telecoms space, take on the established duopoly of At&T and Verizon. Our Business is changing. Are you with us? campaign made it clear that staying put in a world of disrupters is the risky thing to do.  Within two weeks of launch it drove a 120% increase in site traffic, doubled search volume and inspired 40 high worth decision makers to reach out.

We have a motto: It only works if it all works, which is why we involve ourselves in far more than just advertising. With a thorough understanding of each client’s business, we can challenge what’s around it, and then transform it.

Of course, it’s not all about business. We love to be lauded with creative awards and are proud of our ever-increasing haul. Time and time again, we’ve seen a direct link between our award-winning work and the upturn in the fortunes of clients who ran it. So here’s another little motto: Good work works. 

Our Principles

VCCP was founded on 24th January 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P). They were united by their desire to challenge the bad habits of the big global agencies they had previously worked at. So, on our very first day of business we created ten founding principles. They are our code of conduct, our contract to one another and our contract with our clients.

Be on time Be on time
Be honest Be honest
Be approachable Be approachable
Be happy Be happy
Be clear Be clear
Be agile Be agile
Be lean Be lean
Be proud Be proud
Be responsible Be responsible
Be unprecious Be unprecious


Stephanie Thiel Managing Director

Originally from San Francisco, Stephanie started her advertising career at Venables Bell & Partners, first as executive assistant, then moving onto new business and eventually account management on brands like eBay and Google. 

A job at Droga5 then took her across the country to New York, where she worked on clients as diverse as Motorola and T-Mobile, ABInBev, The New York Times, and Chase. Almost five years later she made moves to a smaller start-up shop, Joan, to run General Mills. From there, she decided to take her skills (and Sweetgreen salad app) a few subway stops uptown and brand side to Away, helping build out the team and serving as the point person for Away’s in-house agency. But she knew she couldn’t stay away from the agency world for too long, and is now serving as Managing Director of VCCP NY overseeing account management and the overall growth and operations of the NY office.

Stephanie resides in Brooklyn, loves Soul Cycle, and does her best to eat plant-based except when pizza is involved.


Jonny Shaw Chief Strategy Officer

In his role as Chief Strategy Officer, Jonny oversees all strategic thinking and output for VCCP NY. Jonny has a uniquely broad and deep strategic perspective. He’s led teams in London, Tokyo, San Francisco and New York, and across the spectrum of strategic disciplines – from business strategy to innovation, creative strategy to comms and media planning.

He has delivered award winning work for organizations such as Audi, Paddy Power, Axe, YouTube, Georgia Coffee (Coca Cola Japan), Impossible Foods, Viceland and the ACLU. Outside of work he likes to play video games, watch video games and try to make his daughter love video games.

Ray Del Savio Executive Creative Director

What began as merely a way to avoid wearing a suit to work, has led to a 15+ year career in the advertising industry. Along the way, there have been many stops both big and small, from your classic shops like BBDO and DDB, to small boutiques like TAXI NYC. The most recent stop was a nine-year stint at Droga5, starting out as a Copywriter and rising to Executive Creative Director.

The D5 days were long but the years went fast. Over that time many awards were collected and new business pitches won. As ECD for VCCP NY, Ray looks after all Creative and Design across all clients.

In his free time, Ray goes to great lengths to make his daughter laugh, in the hopes that she doesn’t break his heart when she becomes a teenager.