Our vision

At VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands.

At VCCP, our challenger attitude transforms the fortunes of our clients. For example we helped T-Mobile, seen as the younger upstart in the B2B telecoms space, take on the established duopoly of At&T and Verizon. Our Business is changing. Are you with us? campaign made it clear that staying put in a world of disrupters is the risky thing to do.  Within two weeks of launch it drove a 120% increase in site traffic, doubled search volume and inspired 40 high worth decision makers to reach out.

We have a motto: It only works if it all works, which is why we involve ourselves in far more than just advertising. With a thorough understanding of each client’s business, we can challenge what’s around it, and then transform it.

Of course, it’s not all about business. We love to be lauded with creative awards and are proud of our ever-increasing haul. Time and time again, we’ve seen a direct link between our award-winning work and the upturn in the fortunes of clients who ran it. So here’s another little motto: Good work works. 

Our Principles

VCCP was founded on 24th January 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P). They were united by their desire to challenge the bad habits of the big global agencies they had previously worked at. So, on our very first day of business we created ten founding principles. They are our code of conduct, our contract to one another and our contract with our clients.

Be on time Be on time
Be honest Be honest
Be approachable Be approachable
Be happy Be happy
Be clear Be clear
Be agile Be agile
Be lean Be lean
Be proud Be proud
Be responsible Be responsible
Be unprecious Be unprecious


Brett Edgar Chief Executive Officer, North America

As a North American industry veteran, Edgar is famed for delivering results. Before joining VCCP in 2022, at 72andSunny she led the NY office to a record-breaking year – increasing revenue growth by 47% in 2021. She expertly steered the agency through the pandemic and drove success with a focus on team-building, organic growth and winning new business across a variety of modern businesses including sports apparel, business and virtual services alongside developing powerful creative work for iconic international brands.This led the agency to be awarded Entertainment Agency of the Festival at Cannes Lions last year and most recently the accolade of Standout Agency on Ad Age’s 2022 A-List.

Prior to 72andSunny, Edgar was at BBH New York as Managing Director and helped define roles for brands including Playstation and GrubHub. She has also held senior positions at Droga5 and TBWA Chiat Day. She has worked across a variety of brands such as the highly-awarded Mars business including Skittles and Starburst alongside Samsung, Cover Girl, Pizza Hut and Honey Maid.

Jonny Shaw Chief Strategy Officer

In his role as Chief Strategy Officer, Jonny oversees all strategic thinking and output for VCCP NY. Jonny has a uniquely broad and deep strategic perspective. He’s led teams in London, Tokyo, San Francisco and New York, and across the spectrum of strategic disciplines – from business strategy to innovation, creative strategy to comms and media planning.

He has delivered award winning work for organizations such as Audi, Paddy Power, Axe, YouTube, Georgia Coffee (Coca Cola Japan), Impossible Foods, Viceland and the ACLU. Outside of work he likes to play video games, watch video games and try to make his daughter love video games.

Caroline Grayson Managing Director, New York

Prior to joining VCCP in 2022 as Managing Director overseeing accounts including Google, White Claw, T-Mobile for Business and SoulCycle, Grayson was Group Brand Director 72andSunny New York where she led the Comcast, Etsy and Spotify businesses. Previously at Adam&Eve she led the John Lewis account as Business Director and within her 5 year tenure was also named Campaign magazine’s ‘Face to Watch’ at age 26. A VCCP returner, Grayson started her career at VCCP’s headquarters in London on the Chime graduate training program, and then joined the brand team on the O2 account.

Jed Grossman Chief Creative Officer

Jed Grossman is the Chief Creative Officer for VCCP in the US responsible for architecting the agency’s creative vision within North America. Jed brings over 20 years of experience on the world’s largest and most iconic brands, including award-winning campaigns for the likes of Google, MINI Cooper, Tanqueray and Oscar Health Insurance.