The clever campaign is based on the serial numbers on each of the Bifrutas packs
We have developed a new activation for VCCP Madrid, in which customers can win an ;Unusual Tour of the World' for the five Bifrutas destinations (Tropical, Mediterranean, Ibiza, Pacific and Hawaii) and hundreds of other prizes.
The campaign is based on the serial numbers on each of the Bifrutas packs, which are equivalent to real coordinates on a map. Each pack of Bifrutas therefore forms a code which, if it corresponds with any of the Bifrutas zones, can take you on an 'Unusual Tour of the World'.
The campaign is running on social media and also has .a web series alongside it with two well-known Spanish influencers, Fortfast and RoEnLaRed. It is also on-pack, microsite and in-store.
The competition received over 60,000 entries.
Customer Engagement, Digital, Interactive Experiences
Project for Bifrutas