VCCP starts working on a project for Seagram’s
Following a competitive pitch that evaluated proposals from various agencies, VCCP has been selected by the Pernod Ricard group to collaborate with the iconic brand Seagram’s. The agency will conceptualize and implement the brand’s hospitality activation plan in Spain.
This assignment marks the beginning of the relationship between VCCP’s Madrid office and Pernod Ricard, reinforcing VCCP’s position as a leading creative agency by adding one of the most prestigious spirits brands to its portfolio.
After being awarded the account in November 2024, the agency has been working on conceptualizing and implementing Seagram’s activation plan in Spain, which will roll out during 2025. This plan will bring the brand’s value proposition and unique personality, embodied in the slogan "That's the New York Way," to life through brand activations.
Distributed by Pernod Ricard in Spain, Seagram’s Gin is the market leader in its category. An authentically American premium gin with over 70 years of history.
Laura Judit Rodríguez, Brand Manager for Seagram’s in Spain, comments:
“VCCP captivated us with their creativity from the very first moment of a highly competitive pitch. At Seagram’s, we are passionate about innovating and collaborating with diverse agencies to continue developing our brand platform, ‘That's the New York Way.’ We couldn’t have chosen a better partner.
The collaboration has been incredibly enriching, and we are confident that this relationship will be long-lasting. Lastly, we must highlight the significant role of our procurement department throughout the process, led by Iliana Rodríguez, marketing procurement expert at Pernod Ricard Spain.”
Javier Suso, CEO of VCCP Spain, highlights the importance of this account for VCCP:
“At VCCP, we are very excited to join the Seagram’s team, a brand that has achieved leadership in its category in Spain through excellent work. We are confident that this marks the beginning of a long and successful relationship, both with Seagram’s and the Pernod Ricard group, based on innovation and creative excellence.”
Seagram’s Gin is a classic with character—dry and straightforward, with a pale color, herbal aroma, citrus notes, and a smooth flavor. It is a timeless gin aimed at people who know what they want and how to get it. It speaks to cosmopolitan spirits who seek and enjoy a quality drink without pretense. A gin for all lovers of modern elegance. Authentically original and perfect, not defined by time but tied to a specific place: New York.
Following a competition in which proposals from different agencies were evaluated, VCCP has been selected by the Pernod Ricard Group to collaborate with the iconic Seagram's brand on the ideation and implementation of the brand's on-trade activation plan in Spain.
This assignment, which marks the beginning of the relationship between VCCP's Madrid office and the Pernod Ricard group, reinforces VCCP's position as one of the creative agencies of reference, adding to its portfolio one of the most prestigious brands in the spirits sector.
Following the assignment of this project in November 2024, the agency has been working on the ideation and implementation of the Seagram's activation plan in Spain, which will be launched in 2025. This plan will convey the brand's value proposition and personality, embodied in the claim “That's the New York Way,” through brand activations.
Distributed by Pernod Ricard in Spain, Seagram's Gin is the leading gin brand in terms of market share. An authentically American premium gin, with more than 70 years of history.
Laura Judit Rodríguez, Seagram's Brand Manager in Spain comments: “VCCP captivated us with its creativity from the very first moment of a highly competitive pitch. At Seagram's, we are passionate about innovating and collaborating with diverse agencies to further develop our brand platform, That's the New York Way. We couldn't have chosen a better partner.
Javier Suso, CEO of VCCP in Spain, highlights the relevance of this account for VCCP: “At VCCP we are very excited to collaborate with the Seagram's team, a brand that has achieved leadership in its category in Spain by doing an excellent job”.
Seagram's Gin is a classic with personality, dry and without artifice, with a pale color, herbal aroma with citrus notes and a smooth taste. It is a timeless gin aimed at people who know what they want and how to get it. Cosmopolitan spirits who seek and enjoy a good drink without artifice. A gin aimed at all lovers of modern elegance. An authentically original and perfect gin, with no definite time, but with a specific space: New York.