Launch of Girl&Bear Spain, the content creation studio reaches the Spanish market

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Date

14/11/2024

Global content creation studio, Girl&Bear has today expanded its international presence in Spain as part of its growth plan.

Part of VCCP’s integrated model, Girl&Bear Spain will focus on the development of top-tier content, offering services that integrate the design and production of campaigns across all touchpoints. This will encompass a wide range of content, including audiovisual, digital, experiential, and graphic formats.

To achieve this, Girl&Bear Spain will draw on the resources and expertise of both VCCP Spain and the VCCP international network. Additionally, it will provide advertisers with access to the best talent in the industry, both in Spain and globally, through a network of collaborators that includes creators, designers, editors, photographers, directors, production companies, and developers from around the world.

The Madrid office of VCCP is the third in the international network to launch Girl&Bear, with its headquarters in London and opening in Prague in 2023.

Addressing the modern production dilemma of excellence versus large-scale efficiency, Girl&Bear will offer tailored solutions for each client, adapting to the specific needs of every project.

Girl&Bear will benefit from the support of faith, VCCP’s AI-focused creative agency, enabling it to harness AI’s potential to produce with greater quality and efficiency across all touchpoints. Additionally, it will provide solutions to optimise the automated production of high-quality content at scale, transcreation and localisation for multi-market campaigns, as well as “service” solutions to facilitate the production of international campaigns in Spain.

This technology and expertise will allow Girl&Bear’s makers to work more efficiently for Spanish or Latin American and international clients on large portfolio brands.

Girl&Bear Spain will initially work for VCCP Spain’s existing clients but will also offer solutions directly to other clients, both in Spain, Latin America, and globally.

Girl&Bear Spain will be led by Eliana Cantonati, Head of Girl&Bear Spain, reporting to Javier Suso (CEO of VCCP Spain) and Claire Young (CEO of Girl&Bear). Jesús Mellado will take on the role of Head of Content and Design, overseeing content development and design work for Girl&Bear Spain.

Eliana Cantonati joined VCCP Spain as Client Services Director in 2019 and was promoted to Head of Account Services at VCCP Spain in 2023. She has previously worked at agencies such as VML, PS21, and Yslandia, and for high-profile clients such as Grupo Mahou San Miguel, Telefónica, Netflix, Warner Bros, PepsiCo, Casa Tarradellas, Merck Group, and DIA. Throughout her career, she has worked on both national and international projects, developing her expertise in areas such as trade marketing, digital marketing, traditional advertising, and experiential marketing.

Javier Suso, CEO of VCCP Spain, commented: 'The revolution our sector is experiencing requires a redefinition of how we design and produce content, which is why Girl&Bear is launching in Spain. This new unit makes VCCP group's offering in Spain and Latin America even more relevant by providing access to world-class content production, maximum agility and efficiency in large-scale productions, and reduced complexity in the localisation of international campaigns, all while maximising local relevance.’