LeoVegas is the King of mobile casino. It is a world leading brand which started operating in Spain last July, and now has launched its first Spanish TV campaign, as well as advertisement on digital mediums.
This campaign has been created by VCCP Spain, the agency which, after a process of selection, was chosen to develop strategic, creative, and productive development of the brand.
The central figure of the campaign is the lion, LeoVegas' icon, In the launching advertisement, the lion escapes from its cage, tired of its repetitive life, escaping its daily routine to try new things and gain new experiences. Through the different stories that the brand will tell during this campaign, through the personality of the lion in particular, LeoVegas positions itself as a new offer within the Spanish online, mobile casino market.