Our work for Cervezas Alhambra has obtained a Silver in the Craft category in the XIX National Creativity Awards.
Speciafially, the award-winning work is Lapso, a mysterious digital graphic novel that takes place in the city of Granada. This campaign, created by VCCP Spain, has an international vocations, as it has been conceived for implementation in several countries around the world where this ark of beer is present.
This award, which was presented at the CdeC gala that took place at the Kursaal in San Sebastian on 30 March 2019, is a great acknowledgement of the excellent work that the agency has been doing for Mahou-San Miguel Group since the beginning of 2016.
In addition to Lapso, other 2 of our campaigns were included in the 2019 edition of the CdeC Yearbook, which tries to select the besto Sapnish works of each year. These campaigns are: Lory Money for Warten ( one entry in the book: Craft) and Maillot for Liberty Seguros ( 3 entries in the book: Innovation, Craft and Ideas)
VCCP Spain would like to thank the CdeC for theses awards and congratulate both the Mahou-San Miguel group, as well as Liberty group and Worten for this recognition of the joint work between VCCP and the marketing departments of theses companies.