VCCP Spain will develop the 2019 image campaign for ACNUR in order to continue building brand awareness and increase its reputation. The campaign's aims to strengthen recruitment and brand loyalty through the use of a number of mediums, including TV, print, outdoor, radio and digital (social networks).
The ACCNUR Committee, the ONU Refugee Agency, is a Spanish association created in 1993, which supports the work of the UN Refugee Agency. It organises educational and awareness-raising campaigns, and raises public and private funds to finance ACCNUR programmes and activities around the world.
Every year, millions of men, women and children flee their homes to escape conflict and persecution. The Spanish Committee of ACCNUR is the world's leading organization dedicated to helping these people who are forced to flee their countries of origin, as well as those being deprived of a nationality.
Present in 137 countries, ACCNUR provides vital assistance such as shelter, food and water, helps safeguard fundamental human rights, and develops solutions to ensure that people have a safe place that they can call home, and build a better future.