VCCP Spain starts working for the Lactalis Group


Agency News




Lactalis Food Service Iberia, a leading company in its sector and a member of the Lactalis Group. It has a wide range of dairy products aimed mainly at HORECA sector; ranging from traditional stores, bakeries, bars and semi-industrial settings.

Over the last 10 years, the Lactalis Group, through the acquisition of leading companies in the Spanish market, has developed an expansion policy positioning it as a world leader alongside recognized brands such as Président Profesional, Flor de Esgueva, Galbani, El Ventero, Puleva, Gran Capitán, Don Bernardo, El Castillo, Chufi, Ram, etc ....

"Almost all the agencies have a a lot of experience in Retail, but we believe that the Horeca channel is still a great option. VCCP has surprised us with its ability to adapt to the nature of our business, and bring a freshness to the project. We feel that our team is very much in harmony with theirs." Pedro Medina, Marketing Director of Lactalis FoodService.

Lactalis Food Service Iberia stands out for creating and offering innovative products that help the hotel and catering sector to optimise all processes in a simple and effective way, adapting to the different needs of the sector, giving a professional response to the Horeca channel, made up of more than 70,000 hotel and catering establishments in Spain.

Vccp Spain has started its collaboration with Lactalis Food, carrying out a deep strategic work aimed at positioning the concept, territory and positioning that will define the new range of products, and from which the agency will define the creative concept for this new range. This concept will be the common thread of a first special innovative action for the Horeca channel.

Lactalis manages several of the most powerful brands in its sector, and its Foodservice division markets its products to horeca customers, pastry shops, traditional shops and others. We are delighted that they have placed their trust in us and we will use all of our capabilities to achieve one simple objective: increase sales in this division. Javier Suso, CEO of VCCP Spain.