Lactalis Food Service Iberia stands out for creating and offering innovative products that help the hotel and catering sector to optimise all processes in a simple and effective way, adapting to the different needs of the sector, giving a professional response to the Horeca channel, made up of more than 70,000 hotel and catering establishments in Spain.
"Almost all the agencies have a a lot of experience in Retail, but we believe that the Horeca channel is still a great option. VCCP has surprised us with its ability to adapt to the nature of our business, and bring a freshness to the project. We feel that our team is very much in harmony with theirs." Pedro Medina, Marketing Director of Lactalis FoodService.
Lactalis manages several of the most powerful brands in its sector, and its Foodservice division markets its products to horeca customers, pastry shops, traditional shops and others. We are delighted that they have placed their trust in us and we will use all of our capabilities to achieve one simple objective: increase sales in this division. Javier Suso, CEO of VCCP Spain.