As Ronald Reagan said; America is too great for small dreams
New Year, same America. With a government shutdown, gridlocked negotiations and a focus on Trump’s Wall dominating the news media, some may say not much has changed. However, it prompted us to ask why Trump is pushing this hard for this policy. Is it to defend the country against immigration, or is it really due to its importance to the Comms strategy of ‘Brand Trump’?
Charles is a brand strategist who began his advertising apprenticeship at Burkitt’s, working subsequently at BBH and WCRS. In 2002 he decided to start working for himself and, along with his three partners (Rooney Carruthers, Adrian Coleman and Ian Priest), set up VCCP. Their founding client was O2, to whom they are eternally grateful. Over the last two decades, Charles has worked on and, in some cases, helped launch a diverse range of brands including O2, ING, Hiscox, easyJet, Canon, Cadbury, Domino's, Dyson, Nationwide, and Vitality.Outside of work Charles doggedly pursues a variety of sports including cricket, tennis, football, golf, shooting and snooker, all at a consistently low standard. Charles is a Trustee for both The Change Foundation and The Fred Foundation and is co-author of a book called The Branded Gentry.