The latest piece from The Collaborative, written by Group Strategy Director Kate Nettleton at VCCP London, reveals that while the demand might be off the scale for ESG communications, translating clients’ ESG goals is a much harder and more nuanced task.
The article unveils that we're at a tipping point for our industry, where businesses need to refocus on consumers instead, as they can’t successfully effect change without them. Using our recent segmentation study with Watermelon, it uncovers why businesses must start by targeting and motivating the right people with the right messaging to turn belief into behaviour.
