This article was first published in Campaign.
‘Why Brands Need a Big Social Media Reality Check’ has been written by Rob Estreitinho, Planning Director at VCCP who tackles the problem of how ‘Brands are either trying to be someone they’re not, or trying to do too much.’...
Rob explains how this amounts to a ‘multiple brand personality disorder’ and follows by guiding us through the solution of a ‘big social media reality check’, as well as draws on key ways to avoid this going forward.
