This article was first published in Media Leader.
‘Performance Max. The End of Agencies?’ has been written by Conor McKenzie-Wilde, Performance Strategist at VCCP Media who delves into the launch of Performance Max (PMAX), a new automated Google Ads Campaign allowing advertisers to easily launch ads across the entire Google inventory…
So ‘what does PMAX mean for agencies and their clients?’
The report draws on the appeal of PMAX and the vast potential it has to change the world of advertising, but also delves into the challenges it faces and the value human intervention continues to add.