In VCCP’s latest report from their thought leadership program, The Collaborative 'Changing the Topic: An Open Letter to AdTech' has been written by Steve Taylor, Joint Chief Strategy Officer of VCCP Media explores the news of Google's abandonment of FLOCs, which had been its answer to the 'cookie apocalypse'. Instead, it has introduced something called Topics. Yet this begs an important question: how is any of this really helpful for commercial media?
Steve has over 25 years of experience consulting in research, digital, creative and full service media agencies. He has worked across sectors as diverse as FMCG and financial services, automotive and entertainment, and across both creative and media accounts, on both a domestic and international basis.
Steve is particularly focussed on digital and data and new approaches to measurement, analytics and effectiveness.