You may have seen coverage about the end of cookies, the cookie apocalypse, the end of days and so on in relation to some changes Google are making to how their web browser Chrome works and which bring it in line with what Apple’s Safari and Firefox already do. This week Ebiquity has shared an excellent
primer. This document is an explainer - with more technical detail on the changes and potential impacts, and our point of view on what to do about them.
