Kerry Bateman CEO, VCCP Retail
Kerry has over 26 years’ experience in Retail marketing. He joined WARL in 1998 and, as one of the original exponents of Shopper Marketing in the UK, founded the agency’s retail division. In the intervening period he has helped sell everything from clothes to cameras, matches to mattresses, spirits to shampoo. In 2013 he brought WARL into VCCP as the Retail arm of the Partnership. As VCCP Retail they have played a key role in a number of major cross functional integrated wins including Canon, Cadbury, Dominos and Speedo.