Digital Products & Services

The name Bernadette means as brave as a bear.

We’re the girl standing up to a bear in the VCCP logo. Her name means “brave as a bear”. Bernadette brings together strategy & execution to make breakthrough products & services.

Strategies are worthless if they cannot be executed. Incremental improvements don’t make a big impact. Bernadette has been engineered to put strategy into action, with a focus on helping brands break through.

Bernadette has a singular focus on creating not just fit for purpose products and services, but legendary ones. We are serial collaborators, makers and pioneers. We are here to make a difference. We are Bernadette.


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What we do

Supercharge existing Product & Services

A breakout from BAU to radically improve the value of current experiences. Working as one team, we reimagine and re-energise existing products & services, to transform their impact and outcomes.

Invent new Products & Services

Powering future growth through innovation and category leadership. This is where the magic happens. From opportunity to MLP to launch and beyond. Creating value for people and businesses.

Activate digital brand experiences

Activating customer engagement and advocacy with innovative digital experiences. Whether that’s a lens or augmented reality, a chatbot or a voice skills, or a game platform or creative ecommerce.

Deliver quality outputs, and positive outcomes

All our outputs are delivered via a deeply collaborative partnership model focused on positive outcomes


Pete Grenfell COO VCCP London and CEO Bernadette

Pete is CEO of the 100 strong Bernadette team, alongside his broader role as COO of VCCP London. With responsibility for agency leadership, new business and (most importantly) ensuring all our people and clients are happy. Having joined the Partnership in 2008, he has led VCCP businesses in London and Australia as well as running some of our largest global accounts and playing a key role in new business success. Having started his career in digital and content he’s now proud to be working with the Bernadette team to grow our exciting and unique proposition in the market.

Jonny Goodall Chief Creative Officer, Bernadette

Jonny joined VCCP in January 2013 and has extensive experience designing and directing digital products  & engagement across interactive campaign content, to ecommerce, apps, games, POS, voice and AR.

In his career to date Jonny has created award winning experiences across a diverse range of channels and media, from large-scale platforms and digital services to augmented reality and conversational interfaces. Jonny’s principal interest is bringing brand, craft and human-centered design together through the right collaborations of people and skills. Most recently this has included Design Systems for easyJet to help unify their digital platforms and brand. As well as ongoing UX/UI support to O2’s business transformation programme.

Kerry Howell Managing Partner

Kerry joined the team in March 2020 and is now the Managing Partner for Bernadette.

Prior to joining Bernadette Kerry was busy leading teams and growing award winning accounts at Razorfish, GreyX and POSSIBLE.  She’s has been building trusted partnerships with clients for almost 20 years and is passionate about the ever evolving landscape and infinite possibilities that working in the Bernadette offers.

In her current role she leads the Bernadette Account Management Team with a focus on growth and an account lead on Reckitt and Saga.

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