We consistently deliver transformative experiences, stories and results for our clients.

We are the challenger B2B agency. Combining world class creative backed by a global team of sector specialists, we create big, bold ideas that challenge back, to deliver transformative experiences, stories and results. Because business as usual is not an option. Industries are being reshaped; new ideas spread quickly; disruption is swift. Companies who succeed are those who embrace the opportunities with vision and creativity, reinventing themselves and helping to solve some of society's most challenging problems. They lead where others follow. We are the challenger B2B agency for challenger clients.

What we do

Brand Challenges

Building brand fame for B2B brands, we simplify complex brand and product landscapes and protect reputations under close scrutiny.

Cultural Challenges

From creating powerful employee branding to aligning the business around a new vision and narrative, we help to create innovative and collaborative cultures.

Demand Challenges

Starting with the development of powerful experiences throughout the customer journey, we're specialists in enabling real-time marketing support for sales and in creating advocacy with key clients and influencers.

Transformation Challenges

We help reposition b2b companies being challenged in rapidly changing sector as well as taking challengers to market (to fundraising, IPO and beyond). We also create sustainability strategies that address the long-term future of the business.


Jo Parker CEO

Jo has over 25 years’ experience in the industry, working both client side, as well as co-founding an agency which was acquired by the Group, which is when she joined the team. Since then, she has built and led a division of six specialist award-winning agencies as Group CEO of VCCP Business, covering B2B marketing and PR in high growth sectors, spanning nine different international locations from San Francisco, London, Singapore to Sydney. She still works and advises clients both in the UK and internationally. She has recently become VCCP’s Group COO, leading the transformation of operations as the Group continues to grow internationally as the challenger network. She passionately believes that values drive value and is leading the group’s sustainability strategy. She is a trustee of The Climate Group and on the Women in Business Group for the DofE as well as a member of WACL.

Fiona Couper CMO

For over twenty five years Fiona has positioned and launched global brands. Beginning her career in advertising with Ogilvy & Mather, then Y&R and Burson-Marsteller, she moved into management consultancy, becoming a Principal Consultant at The Foundation and Managing Director of WPP’s strategic marketing agency Everystone, Specialising in proposition development and delivering marketing led business change, she leads VCCP Business’ business development and marketing.

Contact:; 0207 861 3980

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