Official Rules for the Mahou LALIGA – BETTING POOL promotion
FIRST. - PROMOTION ORGANISING COMPANY MAHOU
This promotion is organised by the entity MAHOU, S.A., with Tax Identification Number A-28078202, domiciled in Madrid, calle Titán, núm. 15, (hereinafter, the "COMPANY").
SECOND. - OBJECT OF THE PROMOTION
Through this promotion (hereinafter, the "Promotion"), the COMPANY aims to promote the sales of the products it manufactures and/or markets.
THIRD. - GEOGRAPHICAL SCOPE
The scope of application of this Promotion is Europe.
FOURTH. - TEMPORAL SCOPE
The Promotion will begin on 22 October 2025 at 12:00 and will end on 26 October 2025 at 16:15.
FIFTH. - COMMUNICATION
The Promotion will be communicated to the public by the COMPANY through the brand's Instagram profile (@mahou_beer).
SIXTH. - PRIZE
The prizes to be awarded to the winners of this Promotion are a double ticket for the El Clásico match between Real Madrid and FC Barcelona during the 2025/2026 season, scheduled for 10 May 2026 in Barcelona, Spain.
(Mahou is not responsible in case this date is altered due to causes completely beyond the COMPANY's control).
The prize does not include accommodation, subsistence, or transfer of the winners to the match.
The winner and their companion must be of legal age and resident in a country on the European continent.
Only one prize will be awarded per person/user/phone determined as a Winner.
For clarification purposes, the participation of users with different names, but with the same telephone or mobile number, will not be considered valid.
The provisions of sections 9.4 and 9.7 of these legal bases will apply to the prizes of this Promotion.
SEVENTH. - MECHANICS
All individuals wishing to participate in the Promotion must comply with the requirements established in the terms and conditions of these bases.
The mechanics of the Promotion will be as detailed below.
On 17 October 2025, a reel (awareness) will be uploaded to the @mahou_beer Instagram profile encouraging our followers to stay tuned to the profile.
Days later, and with sufficient time before the match, on 22 October 2025, the company would upload a static post to @mahou_beer encouraging participation through comments.
For participation to be valid, users must:
For participation to be valid, users must:
- Follow the @mahou_beer profile on Instagram.
- Mention a friend they would like to go to the match with in the static post published before the match.
- Comment on the static post published before the match with the exact result of the Real Madrid vs FC Barcelona match that will take place on Sunday 26 October 2025 at 16:15.
Only participants who correctly guess the exact result of the match to be held on 26 October will enter the draw.
By accepting these bases, you expressly consent to the exchange of communications through social networks and other voice, data, image and other content exchange tools, such as WhatsApp, Twitter, LinkedIn, Facebook, Instagram, etc.) and the processing of your personal data, image and information provided for the purposes of the development of this Promotion as described above.
Likewise, you understand that the messages, videos, images and other information that you include in the aforementioned communications, as well as the communication itself, are sent openly and therefore cannot be considered in any case to be carried out through a closed medium or channel over which any confidentiality can be predicated. Consequently, you expressly consent that all content (messages, videos, images and other information) and/or communication that you make for the purposes of your participation in this Promotion through WhatsApp and other social networks, may be published in a gallery or otherwise reproduced by any means (including, but not limited to, by "screenshots") on the COMPANY's website. Participation in the aforementioned Promotion implies acceptance of these terms and conditions and express consent to them.
Users will be solely responsible for the authorship and originality of the responses, holding the COMPANY harmless from any third-party claims in relation thereto.
In any case, the COMPANY may exclude from participation those contents provided by Participants that include real names or references of people, those that have racist, erotic and/or sexual content, that incite violence, that in any way include intellectual property rights of third parties unrelated to the COMPANY, whose content refers to other beer brands or that, in any way, may be susceptible to affecting the brand image, that are offensive.
Given the characteristics of the Prize (which implies the physical enjoyment of a certain experience or event), the Participant declares that they do not currently suffer or have suffered in the past, any illness, nor do they have any defect, pre-existing injury or physical alteration, that prevents or limits their ability to enjoy it. Likewise, the Participant declares to be medically fit and adequately trained to participate in the event/experience that the Prize consists of.
For these purposes, the Participant will be solely responsible for any adverse consequences that may arise for them in the enjoyment of the Prize, such as death, accident or injury, among others, due to their wilful, negligent or culpable action, being also responsible for any damage they may cause to other people or entities.
The lack of veracity, inaccuracy or incompleteness of the Participant's statements for these purposes does not exempt them from the responsibilities they incur, exonerating MAHOU, S.A. and any other entity linked to the organisation and development of the event/experience that the Prize consists of from any liability in any of the above cases and holding them harmless from the aforementioned possible adverse consequences that they may suffer. In particular, the Participant waives any claim in such cases against MAHOU, S.A. and any other entity linked to the organisation and development of the event/experience that the Prize consists of, any alleged loss of profit.
Among the Participants of the Promotion, 1 (one) winner and 3 substitutes will be determined, as established in Clause Eighth (hereinafter, the "Winner").
EIGHTH. – DRAW
The Winner of the Promotion will be determined on 29 October 2025, by means of a draw held before a Notary Public, who will randomly extract from the database containing the names of all the Participants of the Promotion, the name of one Winner and 3 substitutes, using for this purpose a computer application enabled for these purposes by the Notarial College and which guarantees the randomness of the draw.
The winner will be announced in the caption of the post and through @mahou_beer stories.
Within a maximum period of 5 (five) calendar days following the day on which the winners are determined, the COMPANY or the agents it has contracted for the management of the Promotion will inform them that they have been awarded the prize detailed in these bases. Likewise, the COMPANY will publish the names of the winners on Instagram Stories.
In no case may the prize be delivered to a person other than the one who has been the Winner of the Promotion or, where appropriate and in accordance with the provisions below, the substitutes.
Employees, interns, distributors, subcontractors and other agents or representatives of the COMPANY, of the agencies responsible for the development of the Promotion or of any other entities that have participated in the development of the Promotion may not be Winners of the Promotion. Nor may the relatives of the aforementioned persons up to the second degree of consanguinity be Winners.
In the event that it is not possible to locate the Winner of this Promotion with the information provided, the winners incur in any of the cases detailed in the previous section, the winners cannot or do not wish to accept the prize, the prize will pass to the first substitute and so on until the number of substitutes is exhausted. If all substitutes are exhausted, the Promotion will be declared void.
In any case, the winners undertake to preserve the good image and reputation of the COMPANY or any of its brands.
NINTH. - GENERAL CONDITIONS
9.1.- Legitimation
- Individuals who are final consumers of the promoted products may participate in this Promotion, provided they are over 18 years of age and reside in Europe.
- Identity, age of majority and residence will be corroborated by presenting the D.N.I. or other document proving the identity of individuals, at the time of prize delivery.
9.2.- Limitations of participation
- The COMPANY is empowered to exclude Participants who do not comply with the requirements of this Promotion or who, in the opinion of the COMPANY, have breached any other provision of these legal bases and/or who defraud, alter or disable the proper functioning and normal and regular course of the Promotion.
- In particular, the COMPANY is empowered to exclude from the Promotion employees, interns, distributors, subcontractors and other agents or representatives of the COMPANY, of the agencies responsible for the development of the Promotion or of any other entities that have participated in the development of the Promotion. Nor may the relatives of the aforementioned persons up to the second degree of consanguinity participate in the Promotion.
- The data provided by the Participants must be truthful. Given that the data are essential for participation in this Promotion, in the event that they are false, the COMPANY may remove the Participant from the Promotion. In the event that the falsity of the data has not been detected and the Participant wins a prize in this Promotion, the Participant will also be excluded from the Promotion.
- In the cases indicated above, excluded Participants will lose their right to the prize. In the event that said Participants have been Winners of the Promotion, upon being excluded, the prize will pass to the first substitute and so on until the number of substitutes is exhausted. If all substitutes are exhausted, the Promotion will be declared void.
9.3.- Acceptance of the t&c
- The mere act of participating in this Promotion implies the full and unreserved acceptance of these bases and of the COMPANY's criteria regarding the resolution of any issue arising from the Promotion.
- The COMPANY reserves the right to make any changes it deems appropriate to these bases at any time, including, but not limited to, their cancellation, repetition, extension, postponement or modification. This situation will be duly communicated to the Participants through the same means by which the celebration of the Promotion was communicated, the COMPANY being exempt from any obligation or economic compensation with respect to the Participants.
9.4.- Of the Promotion prize, its acceptance and assignment
- The prize object of this Promotion is non-transferable and in no case may it be subject to change, alteration or compensation at the instance of the Winners, the Winners being the persons who enjoy it, unless expressly authorised by the COMPANY.
- Once delivered to the winners, the prize may not be subject to legal transactions entered into for commercial or advertising purposes.
- The images or videos in which the prizes of the Promotion are advertised may reflect goods or services with characteristics significantly different from those that constitute the prizes to be delivered, from which no contractual or legal obligation arises for the Company to deliver as a prize exactly the good or service that appears reflected in such images or videos.
- The COMPANY may request written acceptance of the prize from the winners of this Promotion. The winners may waive the prize won, although such waiver must be in writing. In the event that the winners waive the prize, the prize will pass to the first substitute and so on until the number of substitutes is exhausted. If all substitutes are exhausted, the Promotion will be declared void.
- When the prize is subject to a manufacturer's or supplier's warranty, in the event of a fault or malfunction of the item, the winners must contact the technical service of the supplier or manufacturer thereof, the COMPANY being exempt from any liability arising from the fault or malfunction of the item.
- When the prize consists of a specific trip, it is understood that the travel of the Winners and, where appropriate, their companions to the place designated as the starting point (including, but not limited to, airports, train stations, bus stations, etc.), airport taxes or any other type of station, extra expenses in hotels, possible surcharges for fuel price increases, expenses derived from visas and any other expenses derived from goods or services that exceed the definition of the prize detailed in Clause Sixth are excluded from the prize.
- In the event that these Bases regulate a specific period during which the prizes may be enjoyed, this must be respected by the Winner, without the possibility of modifying it.
- If the COMPANY deems it necessary, a prize may be declared void.
- Prizes will be delivered exclusively within the territory previously defined at the address indicated by the COMPANY to the Winner or, where appropriate, substitutes at the time of prize notification.
- The prize acceptance period ends fifteen (15) days after the consumer receives notification that they have won the prize. The Winner may claim the prizes through Instagram, the medium through which they will be notified that they are the Winner. In the event that the Winner does not claim the prize within this period, the prize will pass to the next substitute and so on until the number of substitutes is exhausted. Once the number of substitutes is exhausted, the Promotion will be declared void.
9.5.- Intellectual property rights
- In the event that Participants provide content protected by intellectual or industrial property rights through the means made available to them for this purpose, the Participants assign to the COMPANY, exclusively and free of charge, for the entire worldwide territory and for the entire period of their validity, the ownership of all intellectual property rights over the works, which may be exploited by the COMPANY without any type of limitation.
- Likewise, the rights assigned over all the works of the Promotion (whether they are winners or not) include, without limitation, the right of reproduction, distribution, public communication and transformation, as defined in the Intellectual Property Law approved by Royal Legislative Decree 1/1996, of 12 April. The assigned rights may be exploited by the COMPANY through any format or medium and by any system, procedure or modality, including, without limitation, exploitation on television and/or by any other audiovisual procedure, including all social networks (among others and without limitation, Instagram, YouTube, Facebook/Meta, Twitter, TikTok, Pinterest, Snapchat, LinkedIn), exploitation in any printed media (such as advertising posters, in press, press kits, newspapers, magazines, books, advertising), exploitation on any type of support (including exploitation on DVDs, CDs and video exploitation), exhibition in any premises (open to the public or not) and/or in public thoroughfares, and the use of the works in any advertising or promotional activity and/or medium (including, without limitation, outdoor advertising). The COMPANY will be empowered to assign and/or license to third parties, exclusively or not, the assigned rights.
- The Participants expressly guarantee, with full indemnity for the COMPANY, the authorship and originality of any of the works submitted as a result of this Promotion, and that they are not copies or total or partial modification of any protectable work or brand, nor are they subject to any other promotion or contest, resolved or pending resolution. In this regard, the Participants undertake to hold the COMPANY harmless from any third-party claims for damages arising from any of the works submitted or from the use made of them by the COMPANY in the event that intellectual or industrial property rights are infringed, unfair competition or an infringement of the remaining applicable legislation.
9.6.- Image rights
- The Participants irrevocably and free of charge authorise the COMPANY to reproduce, use and disseminate their name, surname, address and image in any advertising and/or promotional activity for their processing through any system and medium that allows the design obtained jointly with the image of the COMPANY to be fixed, inserted, disseminated, reproduced, disclosed, communicated and publicly exploited, all without any temporal or territorial limitation and without giving rise to any type of remuneration or consideration by the COMPANY.
- For these purposes, the references made to "any system and medium" must be interpreted extensively to any medium that allows the fixing, reproduction, distribution and public communication of the image and voice of the assignor (including, but not limited to, press, television, cinema, Internet, mobile devices, etc.) to use the design of the images and voice, in all types of advertising actions such as presentations and events organised by the COMPANY.
- The authorisation includes all rights of reproduction, transformation, distribution and public communication of the recording or captured images, without limitation of time or territory.
9.7.- Tax
- All relevant tax provisions, according to the applicable legislation at any given time, will apply to the prizes of this Promotion.
- Winners tax residents in Spain: where appropriate in accordance with Spanish regulations, prizes will be subject to withholding tax or payment on account in accordance with Law 35/2006 of the Personal Income Tax and its implementing regulations, the withholding tax base, in prizes in kind, being their value or cost for the Company increased by 20%. Where appropriate, the winner must pay the Company the amount of the required payment on account in order to perfect the delivery of the prize.
- Except for the Company's obligations to make withholdings and payments on account on the value of the prizes, all other tax liabilities that may arise from the prize will be borne by the Winners, unless the applicable legislation at any given time provides otherwise.
9.8.- Exemption from liability
- The COMPANY, its suppliers, subcontractors, collaborators, agents or distributors are exempt from any liability for damages, whether physical or of any other kind, that the winner of the Promotion may suffer due to any action or omission not attributable to the COMPANY, its suppliers, contractors, collaborators, agents or distributors, during the enjoyment of the prize and within the limits established in the applicable regulations.
- The COMPANY is not responsible for damages derived from participation in this Promotion. Consequently, the Participants of this Promotion exempt the COMPANY, in the broadest sense permitted by law, from any type of liability, sanction, claim, lawsuit or civil, commercial, criminal, administrative or any other nature, including compensation of any nature and/or kind, costs or any other type of expenses (with express inclusion of lawyers' and solicitors' fees) in which the COMPANY may be involved due to and on the occasion of this Promotion.
- The COMPANY is not responsible for the acts and behaviour of the Participants, nor for their hypothetical criminal, civil or any other liabilities, nor for possible losses, deterioration, theft, delays or any other circumstance attributable to the winner or their companion, where applicable, or to third parties (such as, for example, travel agencies, airlines, etc.), that may affect both participation and enjoyment of the gifts of this Promotion.
- The COMPANY is exempt from all liability derived from the malfunction of emails, electronic communication networks that prevent the normal development of the Promotion due to causes beyond the COMPANY's control and especially due to external acts of bad faith. Nor will the COMPANY be responsible for transmission problems or data loss not attributable to it.
- The COMPANY is not responsible for the services provided by third-party companies due to and on the occasion of the implementation of this Promotion.
- When, due to and on the occasion of participation in this Promotion, participants make use of other platforms or social networks, they must also accept and respect their terms and conditions.
- The COMPANY will proceed to cancel incomplete, erroneous, manipulated SMS, MMS, emails or other electronic communications, or those belonging to other promotions.
- In the event of any technical or operational failure that hinders the normal development of the promotion and, in particular, makes it impossible to determine the Winner, the COMPANY will terminate the Promotion, participants waiving any claim, lawsuit or civil, commercial, criminal, administrative or any other nature against the COMPANY, pursuing any liability, sanction, including compensation of any nature and/or kind, costs or any other type of compensation.
9.9.- Responsible declaration
- The COMPANY undertakes to carry out this Promotion in accordance with the principles of legality, truthfulness and authenticity contained in our legal system, paying special attention to regulations on the protection of minors.
- The COMPANY recommends responsible consumption of alcoholic beverages.
9.10.- Deposit of t&c and their publication
- These bases will be deposited before the Notary Public of Madrid, Don Ignacio García Noblejas Santa Olalla.
- Likewise, the bases of the Promotion will be published in the Electronic Archive of Contest Bases (ABACO), a general interest service offered by the General Council of Notaries and published at https://www.notariado.org/portal/%C3%81baco.
TENTH. - DATA PROTECTION
- The data of the participants in the Promotion will be processed jointly by the companies MAHOU, S.A.; CERVECERA INDEPENDIENTE, S.A., AGUAS DE SOLÁN DE CABRAS, S.A. and MAHOU ANDINA S.A. as joint data controllers (MAHOU-SAN MIGUEL GROUP).
- The main purpose of processing the personal data of participants will be to manage the delivery of the prize, in the event that you are awarded a prize, as well as to comply with any tax or other obligations that apply in relation to the Promotion. To find out in detail the purposes for which MAHOU SAN MIGUEL GROUP may process your personal data, you can access our Privacy Policy at the following URL: https://www.mahou.es/politica-de-privacidad/.
- The legal basis for processing the personal data of participants for the above purpose will be the execution of the contractual agreement of participation in the promotion regulated in these Bases and the consent that may have been requested from the participant.
- Your data may be shared with third-party service providers who will act as data processors for the MAHOU - SAN MIGUEL GROUP companies, with Public Administrations for compliance with legal obligations and with those entities that may collaborate in the organisation of the prize and whose identifying data will in any case be made known to the participant in the context of the promotion.
- Your data will only be kept after the prize delivery if you were awarded a prize. This retention will be for the sole purpose of disseminating the prize and complying with applicable tax obligations or any other applicable regulations.
- Participants may access, rectify and delete their data, as well as exercise other rights in relation to their personal information, as explained in our Privacy Policy, accessible through the following URL: https://www.mahou.es/politica-de-privacidad/.
- You can consult additional and detailed information on how we process your data in our Privacy Policy, accessible through the following URL: https://www.mahou.es/politica-de-privacidad/, which will apply to this Promotion in everything that does not contradict these Bases.
ELEVENTH. - APPLICABLE LAW AND JURISDICTION
- The Bases of the Promotion are governed by Spanish law.
- The COMPANY and the Participants in the Promotion submit to the jurisdiction of the Courts and Tribunals applicable to them based on the regulations established in Law 1/2000 of Civil Procedure.