Humana combines technology with solidarity to launch the #HilosQueAbrigan campaign on Twitter

#HilosQueAbrigan is an initiative that VCCP Spain has devised for Humana Fundación Pueblo para Pueblo with the support of Twitter with the aim of helping people who currently sleep on the streets of our country, whose number exceeds 30,000. The creative idea behind the campaign is to transform such a characteristic element of Twitter, such as threads, into help for the homeless.

To give visibility to a social problem such as homelessness, conversation will be encouraged on the platform through the Twitter thread #HilosQueAbrigan. For each message received, a thread will be added to weave blankets that will be distributed among homeless people in Madrid and its metropolitan area, in an action coordinated by Humana in collaboration with other social entities such as International Cooperation, the Atenea Foundation, the Asociación Realidades and the Asociación de Acción Social Libélula, specialized in caring for the homeless.

The purpose of the action is to help the most disadvantaged people, while encouraging user participation on Twitter, highlighting a unique feature of this social network, such as threads, in a coordinated effort with various social entities, with the Fundación Human in front.