Discover your Element in Ours
Client
Capabilities
Date
14/01/2026
Building on the brand promise “Where Discovery Never Ends”, the campaign reframes Sentosa as more than a leisure destination. At a time when Singapore consistently ranks among the world’s most stressed cities, “Discover Your Element in Ours” positions the island as a natural antidote to modern anxieties a place to slow down, reconnect, and rediscover one’s true nature.
“This is not wellness tourism in the sense of spa treatments and yoga retreats,” said Chris Pok, Divisional Director, Marketing & Guest Experience, Sentosa Development Corporation. “It’s about making restoration part of everyday life, and being in nature, which is almost a fundamental human need. Sentosa offers a space for regular micro-restorations that sustain our guests, long after they leave.”
“Singaporeans are increasingly seeking opportunities to slow down and reconnect,” Pok explained. “Here at Sentosa, the experience begins once our guests step foot in the island, where they can experience a physical and mental reset, and feel alive as they immerse themselves in our natural island elements. We have also curated a new brand film that offers a glimpse at the beautiful memories made on the island every day, and we invite more of our guests to come and do the same.”
At the heart of the 360° campaign is a 90-second brand film, directed by Liz Murphy of The Sweetshop Films. Presented as a wordless visual manifesto, the film captures unscripted reactions and instinctive expressions of visitors immersed in Sentosa’s natural beauty.
That narrative is extended through a series of key visuals, pairing raw human emotions with the specific elements that spark them from the glow of the setting sun to the rhythms of the sea. These executions are rolled out across Out-of-Home (OOH), digital, and social channels, with tailored adaptations for regional audiences, including China.
“Life today moves at a post-human speed. With this campaign, we wanted to offer the opposite a chance to breathe. So we kept the work deliberately pared-down and elemental, capturing emotions rather than staging them, and crafting something more organic and dream-like than promotional. If there’s one reaction that makes it all worthwhile, it’s people saying: This feels like a Sentosa we’ve never seen before,” said Kevin Poh, Executive Creative Director.
Since taking on the remit in 2021, the agency has been behind a series of distinctive brand campaigns for Sentosa, including:
- “Sentosa RestOut” (2022) – a playful hijack of the ZoukOut festival.
- “SentosaLand” (2023) – Singapore’s first island destination in the metaverse.
- “Sensoryscape” (2024) – the launch of the island’s new ridge-to-reef multi-sensorial walkway.
“Discover Your Element in Ours” continues this momentum, anchoring Sentosa’s long-term ambition to redefine what an island escape means for Singaporeans and international visitors alike.
This is not wellness tourism in the sense of spa treatments and yoga retreats. It’s about making restoration part of everyday life, and being in nature, which is almost a fundamental human need. Chris Pok, Divisional Director, Marketing & Guest Experience, Sentosa Development Corporation
