Stadio Palermo
PUMA launched its first ever PUMA Palermo Pop-up store in Southeast Asia in Bangkok, located at centralwOrld.
The pop-up store will ran for one week as it reintroduces and celebrates the return of one of PUMA’s most iconic archive piece – the Palermo. It served as a portal into the vibrant and effortlessly playful universe of PUMA Palermo. Stepping into the space, guests will be transported onto a journey that evokes the essence of Palermo while paying homage to the coastal capital of Sicily in which the Palermo was proudly named after. We created, designed and executed Stadio Palermo in-house, together with the communications that ran across Singapore and Thailand, spanning Print, OOH, and Digital.
Stadio Palermo features multiple larger than life installations, including an incredibly detailed 13 ft long PUMA Palermo sneaker that took over 5 Thai craftsmen over 300 manhours to meticulously create. A functional life-sized foosball court was also created, alongside tiered terrace stands that are synonymous with the terrace culture that the PUMA Palermo was made famous by. Guests are welcome to immerse themselves within the foosball court by being the players themselves.
The double storey-ed Stadio Palermo also housed a shoe customisation workshop, curated by Thai artist Silapa Chantararat of Bad Rabbit Music From Heaven. Visitors who purchased a pair of PUMA Palermo received the opportunity to have their shoes individualized and customized by Chantararat. Stadio Palermo welcomed 560 guests including members of the Media, KOLs, Trade Partners, and celebrities from Thailand, Singapore, Indonesia, Malaysia and the Philippines.
Stepping into the space, visitors will get to engage with the pop-up's interactive features that were inspired by Palermo while paying homage to the coastal capital of Sicily, the place the Palermo was named after.
“I am thrilled to unveil our inaugural PUMA Palermo pop-up in Bangkok, marking a historic first for Southeast Asia. Our vision is to immerse visitors in the rich Italian heritage of PUMA Palermo through an unforgettable, larger-than-life experience," said Eleanor Wang, director of marketing at PUMA Southeast Asia.
"With this pop-up, we're not just bringing back Palermo; we're creating a timeless, experiential journey that celebrates its status as a forever classic," she added.
Stadio Palermo was conceptualised, designed and executed in-house together with the agency. It also handled the communications that ran across Singapore and Thailand, spanning print, OOH, and digital.
Our vision is to immerse visitors in the rich Italian heritage of PUMA Palermo through an unforgettable, larger-than-life experience Eleanor Wang, director of marketing at PUMA Southeast Asia