Effortless Banking

How Aliens, Roman Sculptors and an Imperial Chinese court made banking feel effortless.

What do an alien, a Roman sculptor and an Imperial Chinese court have in common? Effortless banking, of course.

OCBC updated their banking app. Smarter features, an upgraded experience, all built for one thing, effortless banking. Then came the real challenge: how do we get people to notice the new OCBC app? Not with a product demo, but with surprising stories and unexpected characters in imaginative worlds.

So, here's what we did. Our first film showed the upgraded payment feature as an effortless way to pay with the app anywhere. And we mean anywhere. Our next film showcased an effortless way to find the right tools for banking. And our third film showed planning your finances can feel effortless. Then we took it across different touch points. Billboards, train stations, inboxes, digital ads, all pointing to one promise. Experience effortless banking with the app that does it all. And it worked. Exceeding our goals.

We aimed to grow OCBC’s "Scan and Pay" transaction count by 15%. It went up 19.5%.

Grow the click-through rate of the personalization tab by 15%. It rose to 39%.

Grow visits to the "invest" tab by 15%. It grew to a whopping 111%.

That's how we helped people see the OCBC app, not just as a better app, but as a more effortless way to bank.