Kenangan Tu Ke Mana?
Client
Capabilities
Date
16/03/2026
The short film follows Hidayah, a woman who visits Pusat Simpanan Memori, a place where memories from every stage of life are stored and revisited. Guided by a customer service officer named Zamri, Hidayah journeys through the chapters of her past, with her Hari Raya memories with her son Azmir taking centre stage. From lively celebrations during his childhood, to quieter and more distant moments as he grows older. These memories reveal a bond shaped by time and by promises that become harder to keep.
As Hidayah revisits these moments, subtle gaps and glitches begin to appear within her recollections. These disruptions hint at unresolved emotions and a growing distance between mother and son that has slowly formed over the years. Each memory invites viewers to reflect on presence and what it truly means to be there for the people who matter most. ‘Kenangan Tu Ke Mana?’ unfolds thoughtfully, drawing audiences into Hidayah’s search for meaning within these fragments and the memories she holds closest to her heart.
Tzy Horng Sai, Director of Julie’s Biscuits, said: “Every year, Hari Raya carries with it a quiet magic, where moments linger in the heart, long after the celebrations have passed. With ‘Kenangan Tu Ke Mana’, we wanted to shine a gentle light on the spaces between memories, the little gaps where understanding can fade, and the bonds that can grow stronger when nurtured with care. Just as Love Letters have been a sweet companion on festive tables, bringing people together to share and celebrate, this film is our way of celebrating presence, connection, and the simple acts of love that make Raya truly unforgettable. At Julie’s, we hope to create stories that warm hearts, spark reflection, and remind us all of the beauty in showing up for one another.”
Theophilues Tan, Creative Director of GOVT VCCP, said: “Hari Raya is often associated with togetherness, but we wanted to explore what that truly means today. In a time when we are constantly connected yet often emotionally distant, being present matters more than ever. Rather than focusing purely on tradition, the film examines the subtle gaps that can form in relationships over time, especially between parents and children. Through a science-fiction narrative, this film creates space to reflect on something deeply human: the moments we miss, the promises we postpone, the memories that quietly shape us and the choice to truly show up for the people who matter most.”