VCCP DELIVERS LATEST CAMPAIGN FOR DELIVEROO PLUS

Nothing makes us hangrier than hidden terms and costs, especially after you’ve signed up for a delivery subscription plan. However, some delivery apps do exactly that. Fortunately, Deliveroo Plus is here to provide genuine free delivery from any merchant you want.

VCCP has launched the latest campaign to promote the 60-day free trial of Deliveroo Plus where “Free Delivery” actually stands for what it says - free delivery on anything available on Deliveroo.

The campaign, running through digital and out-of-home channels (sample Key Visual attached with Press Release), encourages Singapore foodies to sign up for Deliveroo Plus to enjoy free deliveries on all their food, beverage and grocery orders.

Deliveroo Plus is the subscription plan offered by Deliveroo. After the free 60-day trial, consumers pay a small monthly fee to unlock unlimited free deliveries from any merchant. This benefit is provided they meet the minimum order requirements. It’s a simple, easy way to get the most out of Deliveroo. The only hard part is choosing what you’re going to order.

“We didn’t just want to promote the 60-day free trial,” said Minjoo Lee, Head of Marketing at Deliveroo Singapore. “We wanted to bring to life the simplicity and convenience that an unlimited free delivery program offers.”

“Deliveroo Plus is a foodie’s dream,” added Andrew Hook, ECD at VCCP Singapore. “All the food you love and more – all with free delivery. We needed a strong, simple visual device that would stick in the audience’s mind and capture the effortless experience of using Deliveroo Plus.”