VCCP continues Deliveroo’s ‘No Need to Think’ campaign

As Singapore welcomes new beginnings in 2025, Deliveroo is solidifying its promise of simplicity with a straightforward and transparent offer: $1.99 on all orders, all day, every day.

VCCP Singapore unveils the second phase of its “No Need To Think” campaign. The first iteration brought to life the simplicity and transparency of Deliveroo’s fees and services, ensuring customers face no surprises with delivery fees

In this latest campaign, Deliveroo is now offering a $1.99 delivery fee all day, for all orders. With this new campaign, the brand is once again emphasizing simplicity. It showcases how easy it is to use their platform not only for food deliveries but also to shop conveniently across their expanded retail partnerships—from groceries to gifts.

The spot presents slice-of-life moments through the lens of a couple: one who always obsesses over deals and offers, while the other is calm and assured that Deliveroo has the solution for all their needs. The simple $1.99 offer continues to build on the “No Need To Think” platform, making Deliveroo the go-to app for simple and affordable delivery across multiple categories.

The campaign launches on January 1st with a new film debuting across social media and YouTube. Prominent key visuals will be featured in out-of-home, social, and programmatic ads  to help locals appreciate that Deliveroo is the go-to app for reliable, all-day delivery of any order.

“Deliveroo is committed to bringing people simple and transparent offers they can trust,” said Minjoo Lee, Head of Marketing, Deliveroo Singapore. “We want consumers to order anytime they want, anything they want without having to spend time analysing complicated deals and wondering if they are paying more than they should. With Deliveroo’s $1.99 delivery for all orders, all day, we have given them exactly that.”

Anh Nguyen, VCCP’s Creative Group Head added “Overthinking – we’ve all been there. With so much to juggle every day, the last thing Singaporeans need is to stress over complicated delivery deals. That’s what made Deliveroo’s $1.99 offer so compelling. It’s simple, no-nonsense and cuts through the clutter of endless confusing choices. This campaign was all about dramatising the everyday struggle of overthinking and turning it into something fun, relatable, and unmistakably Singaporean.”