VCCP unveils Cathay Pacific’s new inflight safety video

VCCP and Cathay Pacific are delighted to reveal the new inflight safety video, taking passengers through Cathay Pacific’s inflight safety procedures against the dynamic backdrop of Hong Kong, where Cathay Pacific offers world-class flights to 92 destinations worldwide. 

VCCP has created a new six-minute safety video that brings to life Cathay Pacific’s Move Beyond brand platform, told through the energy and vibrancy of Hong Kong, a city renowned for always being on the move. This video was developed in close collaboration with the Hong Kong Tourism Board (HKTB) and the Civil Aviation Department (CAD) to ensure that all safety protocols have been addressed to educate passengers in an informative way. 

The safety demonstrations in the video are interwoven with the unique charms of Hong Kong, capturing the city’s iconic skyscrapers, bustling cityscapes, natural landscapes, and cultural landmarks. These locations all share one thing in common – a creative flair for creating memorable signage and murals that have become synonymous with Hong Kong’s landscape.

VCCP employed these elements across the inflight safety video as creative signposts to tell a compelling story that delivers all essential safety demonstrations whilst showcasing the best their airline’s home city has to offer.

“From the opening moments in bustling Causeway Bay, the film takes us across a breadth of the Hong Kong experience: from dai pai dong to cha chaan teng, Cantonese opera to dragon boat racing, and from the iconic Peak Tram to Shek O Beach,” added Andrew Hook, Executive Creative Director at VCCP Singapore. “Throughout the different scenes, physical signs are embedded into the environment – all made from scratch by our hugely talented art department team – which together reflect the unique textures and multi-faceted character of the Hong Kong cityscape.” 

“In creating our new safety video we worked with VCCP to ensure that all Cathay Pacific's safety procedures are clearly explained but also peppered in a bit of Hong Kong's culture to make sure we keep people watching.” - Edward Bell, General Manager, Brand, Insights and Marketing Communications, Cathay Pacific.