VCCP helps Canon drive awareness for its Smart Tech Solutions

VCCP partnered with Canon to position the brand as a strategic B2B leader, driving awareness for its Smart Tech solutions across the CMA region.

Canon Smart Tech represents the brand’s cutting-edge suite of digital business solutions - designed to help organisations become more productive, resilient to disruption, and ready for the future of work.

In a rapidly evolving business landscape, agility and digital transformation are essential. Canon’s Smart Tech suite was created to empower businesses to adapt, grow, and thrive amidst change. However, awareness of Smart Tech remained low in key markets across the CMA region, including Singapore, Malaysia, Thailand, India, Hong Kong, Taiwan, and the Philippines.

 VCCP was tasked with developing a unified awareness campaign that would:

• Amplify Canon’s Smart Tech offering
  
  
• Position Canon as a forward-thinking, strategic partner - not just a B2B camera brand
  
  
• Drive lead generation across the CMA region

We developed a dynamic visual identity system inspired by Canon’s existing secondary graphics. These were transformed into fluid, organic shapes that convey energy, momentum, and continuous progression—key traits of businesses embracing digital transformation.

This visual system was deployed across a suite of compelling assets, including Infographics, Social media carousels, animated explainers and thought leadership content

These assets served as the foundation of a multi-platform campaign designed to spark interest, educate audiences on Smart Tech’s three key pillars, and drive traffic to a centralised microsite for deeper engagement and lead capture.

By redefining Canon’s role in the B2B space, the campaign helped establish Smart Tech as more than just a product—it became a symbol of Canon’s commitment to enabling long-term business resilience and transformation in a post-pandemic world.