Komerční banka: The power of support
Client
Capabilities
Date
11/03/2024
Committment and support go hand in hand, acting as interconnected forces. Building on the success of last year's "Committed to Good" campaign, Komerční Banka unveils a new one inspired by the transformative power of support - in ice hockey, in life, and in banking.
Starring the world-renowned “Professional Crowd Ignitor” Cameron Hughes, it celebrates the power of support in achieving goals, echoing the bank's values. We follow the story of a young hockey player, driven by her parents' unwavering support as she she strives to become a successful athlete.
Cameron Hughes embodies the spirit of Komerční Banka's approach to supporting its clients. Hana Kovářová, Head of Brand Strategy at Komerční Banka, states: "We share common values with Cameron, such as determination, support, encouragement, joy, and energy. We believe that even small acts of support can make a significant difference, and that by working together, we can achieve more."
The campaign coincides with a special offer for those who open an account with Komerční Banka during the campaign period. New clients who experience Komerční Banka's services for the first time this spring will receive a bonus of 2,000 CZK.
