Time to take delicious vegan cheese into the mainstream.
Violife was expanding their global Vegan cheese distribution, from a few European markets to the United States, and asked us to develop a global campaign that would resonate with fans around the world.
The “Just the way you like it… but vegan” platform was inspired by the product - it’s rich, delicious and when heated it’s awesomely greasy. So we developed a campaign that goes all-in-cheese-feast-over-the-top-hedonistic because the only thing different is… it’s vegan.
We created a hero 30-second film that celebrates the endless ways to enjoy Violife from pizzas and masterful grilled cheeses to straight-out-of-the-bag goodness. Cut downs were made for pre-roll and YouTube and more than 25 short-form videos were created for social, leveraging film and still footage.