2020 mlb draft sponsorship
The draft was held remotely, and was quite literally powered by T-Mobile.
T-Mobile was the presenting sponsor of the 2020 MLB Draft, which occurred on June 10 - 11. Prospective draftees were given T-Mobile phones and hotspots and received calls of being drafted using T-Mobile’s network.
We were presented an opportunity to give T-Mobile for Business a voice during this time, and give the brand unprecedented visibility on a national stage - amplified by the fact that live sports were not available to sports fans and the draft had its largest viewership ever.
Our challenge was to modify our existing TV spot to tie T-Mobile’s network - and T-Mobile for Business specifically - with Major League Baseball’s Draft, to make the sponsorship and integration seamless and relevant to BDMs/MLB fans.
Our TV commercials ran on ESPN/ESPN2 and MLB Network throughout the two-day draft and were supported by pre-roll on MLB Network for the week leading up to the draft. The brand also received regular live reads throughout each day’s broadcasts to round out their sponsorship of the event.
Project for T-Mobile For Business