The Tranquility of Perfect Harmony
Client
Capabilities
Date
04/02/2025
A new campaign highlighting O2’s excellent service, with its iconic blue bear conducting a raccoon orchestra
Since its arrival in Spain in 2018, O2 has proven that it is possible to offer unparalleled connectivity with the largest fiber and 5G+ mobile network, exceptional customer service, and clear, surprise-free rates. Now, the company reaffirms its commitment to users with a new campaign created by VCCP, where tranquility and excellence once again take center stage.

An Orchestra in Perfect Sync
In this new campaign, O2’s iconic blue bear takes on the role of conductor of a raccoon orchestra, ensuring that every note and beat are in perfect harmony. This visual metaphor perfectly reflects O2’s value proposition: a service where everything is carefully orchestrated to provide the best possible experience for its customers.
To enhance this concept, O2 has collaborated with renowned composer Lucas Vidal, a two-time Goya Award winner, who has reimagined the classic "Everybody Needs Somebody to Love" by The Blues Brothers. This musical choice strengthens the campaign’s message, conveying a sense of closeness, dynamism, and trust.

A 360º Campaign to Stand Out
The new O2 and VCCP campaign will have a strong presence across multiple channels, including:
✅ TV spots in different formats.
✅ Digital display campaigns and social media ads.
✅ Presence in digital and large-format outdoor advertising.
✅ Radio promotions and special media activations.
O2 and VCCP’s Vision on the Campaign
For Javier Sánchez Ciudad, Head of Marketing and Communication at O2:
“This campaign marks another step in our brand-building process. We continue to reinforce the attributes that make us unique and different, while also bringing new elements to our communication.”
From VCCP Spain, Beto Nahmad, Creative Director, emphasizes the importance of collaboration with O2’s team:
“When things work well, you can feel it. It’s like when an orchestra sounds incredible on stage. That’s what it’s all about: The tranquility of perfect harmony, and that’s the feeling we want to convey to consumers.”
Meanwhile, Daniel Crespo, Account Director at VCCP Spain, highlights the creative challenge:
“Working for O2 is always a challenge. Our goal with every campaign is to ensure that the creativity is innovative, surprising, and stands out in a sea of telecommunications ads. I hope we’ve achieved that once again.”

Conclusion
With this new campaign, O2 and VCCP strengthen their advertising strategy, not only reinforcing the brand’s identity but also elevating the perception of its services in a highly competitive market. Harmony isn’t just in the music—it’s in the trust and peace of mind that O2 provides its customers.
📺 Don’t miss the spot and discover why O2 is the perfect choice.