La primera buena decisión del año
Client
Capabilities
Date
06/02/2024
O2 invites consumers to think about their choice of telecommunications company in its first campaign of the year in collaboration with VCCP
After the good results obtained in its last campaigns, O2 starts the year 2024 launching a new campaign developed by VCCP Spain.
At a time when consumers are reviewing their expenses in detail, O2 invites them to make the right choice of telecommunications operator, putting in value not only the price, but other factors such as product quality and service of the brand.
In addition to having a new tariff at a great price, the fact of not having permanence, having the largest fiber and 5G mobile network, always improving the tariff first to its customers, not having hidden charges or surprises in the bill are added values of O2 that should invite to decline the balance in favor of O2 when making the first good decision of the year.
To invite this reflection, nothing better than the blue bear that represents the brand, which this time sees its tranquility interrupted by elements that metaphorically represent the bad practices of the sector.
The integrated campaign launched includes the TV spot "Cuerda", presence in digital media and social media platforms, radio spots, digital outdoor and other special actions such as large format outdoor or internal moments on television.
It is a campaign that combines the continuity and consistency of our latest communications with the adaptation and temporal wink that allow us to connect with the concerns and expectations of customers in these first months of the year. Javier Sánchez Ciudad, head of marketing and communications at O2
