Codere Bar

VCCP Spain creates Codere’s campaign for the World Cup in Spain and México


Agency News



This is VCCP's second advertising campaign for Codere following the success of the "Rituales" campaign aired in 2022.

After a year working for Codere in the Spanish market, VCCP Spain has created the second advertising campaign for this brand for the upcoming World Cup. The campaign will be broadcasted in the Spanish and Mexican markets.


This is VCCP's second advertising campaign for Codere after the success of "Rituales", a campaign aired in 2022. Through this campaign, VCCP strengthens its relationship with Codere and extends it to the Mexican market.


The objective of the campaign is to consolidate Codere's sustainable leadership in the coming years, raising the brand equity, relevance, differentiation and reputation of the brand in a highly competitive sector, as well as to reinforce the brand's growth in Mexico.


The campaign, which includes 4 audiovisual pieces for TV, radio spots, digital (including Bumper Ads formats for Youtube), executions for CRM, retail and other Codere channels, reinforces the positioning of simplicity and ease when betting with Codere. To do so, the brand is once again using the claim "It's that easy", as it did in the brand's campaigns throughout 2022.

In line with VCCP's last work for Codere, this campaign tries to reconnect with the passion of gamblers through an insight that they all see themselves reflected in: the rituals to invoke luck.


In it, new rituals are presented to bring luck to bettors in the upcoming World Cup, in this case inspired by the rituals that soccer players themselves have to call luck on the field.

Once again, it has been and is very easy to work with VCCP because they understand perfectly how to reach our audience, positioning us as the bookmaker that focuses on offering a fun and, above all, easy gaming experience Carlos González de las Cuevas, head of marketing and communications for Codere Mexico and Spain
We are very grateful to Codere for continuing to trust VCCP in Spain and for extending our collaboration to Mexico in this campaign. Soccer is a team sport and so is advertising. Together we have created a great team that shares a passion for soccer and for good advertising Javier Suso, CEO of VCCP Spain
It is an honor for us to continue working with Codere. It was an incredible team effort from start to finish, and teamwork is always a safe bet Beto Nahmad, Executive Creative Director of VCCP Spain