Head – Control the game, win the game
Client
Capabilities
Date
10/12/2020
An original campaign with a touch of humor that encourages people to learn more about the product and its new features.
Under the concept of "Control the game, win the game" VCCP Spain has launched the new global campaign for HEAD on the occasion of the launch of the new models of the ALPHA range (Alpha Pro and Alpha Motion), the company's TOP sales. The campaign will air in Europe and Latin America.
We are proud to work for HEAD. It is one of the most relevant sports brands on the planet and they are always ahead. In this case, a simple concept and a touch of humor make the campaign simple and different. It's time to smile again and believe again. Beto Nahmad, VCCP Executive Creative Director
This racket stands out for having unique functionalities, since it has the most popular teardrop (tear) format on the market, which provides comfort and touch, an intelligent bridge for better precision, and the Graphene 360º + technology and foam rubber that offer greater power and comfort.
VCCP and HEAD Spain have developed two spots that show daily situations in which it is shown that life is like Paddle tennis, in which we play mini-games against other people whom we have to “win to achieve our goals” and to do so, it is important to be in control of each situation.
The campaign will be implemented through an integrated strategy that will coexist throughout 2021 on digital channels, in addition to the point of sale and special activations.
Once again we launched a campaign with the help of VCCP and, how could it be less, it is original, fun and commercial. After analyzing several proposals, we opted for "Control the game, win the match", humor linked to the main attribute of the product: precision. The campaign revolves around the spots "Hairdressing" and "Parking" and from there it spreads through social networks, key visual, tech video and a whole series of elements to make it live for weeks. I am convinced that we will repeat the sales success with this campaign Ricky Brigolle, Category Manager of HEAD Spain
HEAD Spain is the Spanish subsidiary of the HEAD brand, a global manufacturer of sporting goods (alpine skis, ski bindings, ski boots, snowboard and protection products, tennis rackets, paddle tennis, squash) and clothing (tennis shoes, clothing sports and swimming products).
HEAD products have reached market leadership positions in Spain thanks to their reputation, achieving great notoriety through the use made of them by the best paddle tennis athletes such as Sanyo Gutiérrez or Ari Sánchez, among others.
