Shell Marine’s ambition is to become the most innovative and forward thinking marine solutions provider, differentiating itself from being a commodity supplier.
In a challenging landscape like marine, customer centricity is key, and customers are looking for a trusted partner who will not only help them navigate today’s challenges, but also provide the capabilities and solutions to drive them forward.
To create a compelling and differentiated brand, VCCP introduced a global brand platform “Forward Together” with a concentrated brand idea that features the solutions offered by Shell Marine that drives the industry forward, with a visually striking look and feel.
VCCP brought the brand platform to life with the development of a global communications toolkit and a suite of events-based assets for Shell Marine markets around the world.
Project for Shell Marine