At Cadbury we’ve been making delicious chocolate for over 100 years and are always looking for ways to innovate and excite the great British public with our products.
From today chocolate fans have the chance to create their very own Cadbury Dairy Milk bar, which could become the newest addition to the iconic Cadbury Dairy Milk range to sit alongside iconic bars and family favourites such as Caramel, Fruit & Nut and Whole Nut.
Cadbury fans are being invited to enter their dream bar at cadburyinventor.com where they can pick from a huge range of tasty ingredients which will be added to delicious Cadbury Dairy Milk. From melt in the mouth caramel, gooey brownie, crazy popping candy, spicy chilli, tangy orange, fiery mustard, crunchy cashews, there’s over a whopping 90,000 different available combinations to choose from. Once the ingredients are chosen (up to three), entrants will name their bar and explain a bit about what inspired their creation before hitting send on their entry.
This is the first time ever we’ve opened the doors to our fans to help us create the next bar and we can’t wait to see how creative they get. With different flavours, from nutty, herby and spicy and a wealth of fruity favourites to choose from, we’re encouraging the nation to go madbury and be as bold as possible in what to choose. David Shepherd, Director of Research and Development (Cadbury)