{"id":21985,"date":"2026-11-02T14:52:43","date_gmt":"2026-11-02T14:52:43","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21985"},"modified":"2026-11-05T16:29:09","modified_gmt":"2026-11-05T16:29:09","slug":"dogs-trust-highlights-the-power-of-giving-a-dog-a-home-this-christmas","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/dogs-trust\/dogs-trust-highlights-the-power-of-giving-a-dog-a-home-this-christmas","title":{"rendered":"Dogs Trust Highlights the Power of Giving a Dog a Home This Christmas"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-ZNgABc wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Today, VCCP Blue have launched its festive campaign for Dogs Trust, \u2018Every Dog Needs A Home\u2019, which is celebrating the lengths people will go to help dogs find their forever homes.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The campaign builds on a simple truth: people do not just love dogs, they show up for them in extraordinary ways because caring is second nature. By tapping into that bond, the work aims to remind people that welcoming a rescue dog into a family is the ultimate show of devotion, keeping rehoming front of mind throughout the holidays.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z24zoHV wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1242852165?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-1TqxCy wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Created by Keilan Grant and Ben Parmenter, the campaign centers on a 60-second film directed by Charlie Thorne through Girl&amp;Bear Studios. The story follows an eight-year-old boy named Jack on an earnest mission to find a home for a rescue dog named Kira, only for his family to realize the perfect home for her was theirs all along.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;At Christmas, the importance of family is more significant than ever to many. We know that dog lovers, just like Jack, believe that no home is complete without a dog and will go to extraordinary lengths to help ensure that all dogs have a happy home to call their own. At Dogs Trust, we believe that every dog deserves a happy place &#8211; at Christmas, and for life. We want our advert to shine a light on the thousands of dogs across the UK who are currently in rehoming centres or foster homes, patiently waiting for their new family.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Owen Sharp, Chief Executive at Dogs Trust<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;As a challenger agency, we believe in the power of an unconventional spirit. With \u2018Kira Needs a Family\u2019, we wanted to bring Dogs Trust\u2019s purpose to life through one child\u2019s determination to make a difference. Jack\u2019s mission shows how a seemingly small act of commitment can have a huge impact, while celebrating the extraordinary things dog people do simply because they love dogs.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Ross Neil, Executive Creative Director<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The integrated campaign runs across the UK through December 31st, appearing across TV, video-on-demand, cinema, social media, out-of-home, digital display, and audio. <\/span><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-21985","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","14075"],"client_id":"15836","hero_video":"","hero_image":{"ID":21986,"id":21986,"title":"Dogs Trust - Every Dog Needs A Home - 02","filename":"Dogs-Trust-Every-Dog-Needs-A-Home-02.png","filesize":2410684,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/11\/Dogs-Trust-Every-Dog-Needs-A-Home-02.png","link":"https:\/\/www.vccp.com\/uk\/work\/dogs-trust\/dogs-trust-highlights-the-power-of-giving-a-dog-a-home-this-christmas\/attachment\/dogs-trust-every-dog-needs-a-home-02","alt":"A young boy and a man kneel beside a small terrier wearing a yellow Dogs Trust coat on a festively decorated street at night.","author":"77","description":"Image description: A festive, heartwarming scene at night on a paved street decorated for Christmas with fairy lights and wrapped gift boxes. A man wearing a puffer jacket and beanie hat kneels on one knee, holding the lead of a small, scruffy white and grey terrier dog. Kneeling opposite him, a young boy in an orange hooded coat and bobble hat smiles warmly at the dog, which sits upright looking attentively towards the child. The dog wears a bright yellow Dogs Trust coat displaying the Dogs Trust logo and website \"dogstrust.org.uk\". Behind them is a decorated building entrance adorned with glowing warm fairy lights, baubles, and festive greenery garland.","caption":"","name":"dogs-trust-every-dog-needs-a-home-02","status":"inherit","uploaded_to":21985,"date":"2026-11-03 14:46:49","modified":"2026-11-03 14:47:44","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/11\/Dogs-Trust-Every-Dog-Needs-A-Home-02-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/11\/Dogs-Trust-Every-Dog-Needs-A-Home-02-300x113.png","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/11\/Dogs-Trust-Every-Dog-Needs-A-Home-02-768x288.png","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/11\/Dogs-Trust-Every-Dog-Needs-A-Home-02-1024x384.png","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/11\/Dogs-Trust-Every-Dog-Needs-A-Home-02-1536x576.png","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/11\/Dogs-Trust-Every-Dog-Needs-A-Home-02.png","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/11\/Dogs-Trust-Every-Dog-Needs-A-Home-02.png","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/11\/Dogs-Trust-Every-Dog-Needs-A-Home-02-720x720.png","Square-width":720,"Square-height":720}},"meta-title":"Dogs Trust Highlights the Power of Giving a Dog a Home This Christmas","meta-description":"Dogs Trust and VCCP Blue launch 'Every Dog Needs a Happy Place', a heartwarming Christmas campaign celebrating the lengths dog lovers go to for rescues.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/11\/Dogs-Trust-Every-Dog-Needs-A-Home-02.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15835,"post_author":"61","post_date":"2023-01-16 10:19:58","post_date_gmt":"2023-01-16 10:19:58","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"788269199\",\"blockId\":\"2dCGyK\",\"blockUniqueClass\":\"lazyblock-video-2dCGyK\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eThe UK's largest Dog Welfare Charity,\\u003cstrong\\u003e Dogs Trust,\\u003c\/strong\\u003e has today launched an integrated brand campaign to show owners and their dogs how they are the best partner to support them through life, with the help of global agency of record \\u003cstrong\\u003eVCCP. \\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eIn their first campaign in a five year journey since appointing VCCP, the new brand platform aims to set a vision for the charity as it moves to reframe \\u003cstrong\\u003eDogs Trust\\u003c\/strong\\u003e as a charity that supports owners and their dogs through all stages of life.\\u003c\/p\\u003e\\n\\u003cp\\u003eAs a result of the cost of living crisis \\u003cstrong\\u003eDogs Trust \\u003c\/strong\\u003ehas seen an overwhelming increase in owners feeling like they have no choice but to give up their much loved dogs because they cannot afford to keep them, receiving over 1,000 calls a week. This is why the charity is launching the \\u003cstrong\\u003e\\u003cem\\u003eGround Dog Day\\u003c\/em\\u003e\\u003c\/strong\\u003e campaign which, implicitly connected to the cost of living crisis, dials up help and support dog owners and their dogs so owners can get from \\u003cstrong\\u003eDogs Trust\\u003c\/strong\\u003e so they don\u2019t have to make the ultimate sacrifice and lose their dog.\\u003c\/p\\u003e\\n\\u003cp\\u003eUnderstanding the special bond dog owners have with their dog and the joy that it brings is the main driver for the charity whose aim is to protect and preserve it. When people own a dog, their relentless positivity makes the repetition of everyday activities a joy. The harder life gets the more dogs mean to their owners, which is why \\u003cstrong\\u003eDogs Trust\\u003c\/strong\\u003e is working hard to keep them together.\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking with renowned director, Nicolas Jack Davies, Dogs Trust has created a film that shows the joy that dogs bring. The film opens with a man sleeping in bed before a dog excitedly jumps on the bed and wakes him up. They cuddle and play and he says \u201calright mate, come on\u201d while laughing. They prepare to go for a walk and the dog grabs some slippers before they go to the park. They are stopped by a mother and daughter and the owner introduces Milo the dog and then they play fetch. He visits a pub with his friends, then feeds Milo and goes through life\u2019s routines before it repeats a few times, showing the role they play in everyday life and the joy they give. Throughout the film the owner laughs and talks to Milo saying \u201chungry were you?\u201d \u201cThere you are\u201d and \u201cGood night mate\u201d It ends with him sitting on the bed before Milo barks and jumps up on the bed and they cuddle and play. He laughs and says \u201cWhere was my wake up?\u201d\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eThe hero AV is accompanied by four 10\u201d social videos, \u2018Behaviour\u2019, \u2018Help\u2019, \u2018Recall\u2019 and \u2018Support\u2019 that aim to give dog owners simple and quick advice, delivered in a positive way. The first video \u2018Behaviour\u2019 shows a dog ripping up different household items such as letters and slippers and tells the owner how this could be a sign that the dog is distressed. The second film, \u2018Help\u2019 shows a dog eating on different days and lets people know that Dogs Trust has partnered with Fairshare to provide dog food for UK Food Banks. The third 'Recall' shows a dog being called by its owner in the park and highlights how Dogs Trust has recall training available. The fourth film\u00a0 \u2018Support' shows a dog with an injury collar sitting in its dog bed and lets owners know that Dogs Trust might be able to help with veterinary bills.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eNick Daniel, Marketing Director at Dogs Trust said\\u003c\/strong\\u003e: \\u003cem\\u003e\u201cThe cost of living crisis is having a huge impact on dog owners. We\u2019re receiving an unprecedented amount of calls from people who feel like they have no other choice but to give up loved family dogs because they can no longer afford to keep them. This is why we have created this campaign to highlight all the various ways we can help and keep them and their families together with their dogs. We want to celebrate dogs and the joy they bring us and keep them in the place they are most happy.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSophie Maunder, Managing Partner at VCCP London added\\u003c\/strong\\u003e: \\u003cem\\u003e\u201cWe are privileged and excited to be working with Dogs Trust to help the dog loving community understand the development of their strategy - not only to help rehome dogs, but to do much more to keep dogs and their owners together through difficult times. Like the 12.7 million dog owners in the UK, Dogs Trust understands how important the bond between owner and dog is, and believes in protecting that bond through help, support and advice. VCCP are excited to launch the first of the campaign executions to help the British dog loving community join that journey.\u201d \\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will run from today for four weeks and run across be on social media, TV and OOH. Media has been planned and executed by The 7 Stars. Dogs Trust also worked with VCCP\u2019s content production studio \\u003cstrong\\u003eGirl\\u0026amp;Bear\\u003c\/strong\\u003e on campaign social assets.\\u003c\/p\\u003e\",\"blockId\":\"Z1lhUt8\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1lhUt8\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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