{"id":21954,"date":"2026-10-19T11:27:50","date_gmt":"2026-10-19T10:27:50","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21954"},"modified":"2026-10-19T11:27:51","modified_gmt":"2026-10-19T10:27:51","slug":"sounds-like-a-job-for-british-gas","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/british-gas\/sounds-like-a-job-for-british-gas","title":{"rendered":"\u2018Sounds like a job for British Gas\u2019"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z3biqq wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Our new integrated campaign for British Gas is designed to remind people across the UK that its expert engineers cover far more than just energy supply.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Created in partnership with media agency OMD, \u2018Sounds like a job for British Gas\u2019 positions the brand as a complete home services provider for heating, plumbing, and electrics. The campaign arrives right before the annual winter boiler switch-on, introducing a new \u2018No Fix, No Fee\u2019 proposition for boiler repairs alongside a same-day call-out promise for bookings made before 11am.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The campaign is built around the insight that around 512,000 boiler repairs are needed every year in the UK, yet 64% of households default to a local tradesperson when problems pop up. To shift perceptions and encourage more people to consider British Gas when they need home repairs, the campaign leans into a universal reality: when something breaks in the home, everyday life stalls.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z3qC4X wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1235897982?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=be2d1d7605\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-2wtBNM wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The central campaign film dramatises a hectic Monday morning in The Things household thrown into chaos when a broken boiler leaves teenager Thing, Ash, with an ice-cold shower, prompting her father to quickly book a same-day repair through the British Gas app.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Directed by thirtytwo via Anonymous Content, the production was delivered in collaboration with our global content creation studio Girl&amp;Bear, who also produced the accompanying OOH, social, and radio assets.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In addition to traditional media channels, the rollout takes an intent-led search approach. When householders look up specific problem terms like &#8220;radiators cold&#8221; or &#8220;flickering lights,&#8221; British Gas serves practical guidance content fronted by real engineers, giving people the choice to fix minor issues themselves or book an expert directly.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u201cOur engineers are our superpower, and this campaign is about showing the nation what they do brilliantly every day. In fact, we\u2019ve already had one million customers rate their British Gas engineer 10 out of 10 this year. That\u2019s an incredible achievement and something we should all be proud of. When we combine that expertise with propositions that genuinely matter to customers, we give people more reasons to choose us, more reasons to stay with us, and more reasons to tell others about us. That\u2019s how we build a stronger brand and, ultimately, a stronger business.\u201d\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Samantha Taylor, Marketing Director at British Gas<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u201cA broken boiler or a leaking pipe doesn&#8217;t just disrupt your morning &#8211; it brings your life to a standstill. One ice-cold shower and suddenly your whole world is turned upside down. This campaign captures that domestic chaos with love and warmth, showing how British Gas engineers step in with steady reassurance and a no-nonsense &#8216;No Fix, No Pay&#8217; promise to put everything right.\u201d\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">David Masterman, Executive Creative Director at VCCP in London<\/span><\/i><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-21954","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","14075"],"client_id":"21708","hero_video":"","hero_image":{"ID":21955,"id":21955,"title":"British Gas - Sounds like a job for British Gas","filename":"British-Gas-Sounds-like-a-job-for-British-Gas.jpg","filesize":658538,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/British-Gas-Sounds-like-a-job-for-British-Gas.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/british-gas\/sounds-like-a-job-for-british-gas\/attachment\/british-gas-sounds-like-a-job-for-british-gas","alt":"Large blue furry monster character holding a mug in a hallway for British Gas ad campaign.","author":"77","description":"","caption":"","name":"british-gas-sounds-like-a-job-for-british-gas","status":"inherit","uploaded_to":21954,"date":"2026-10-16 14:41:47","modified":"2026-10-16 14:42:40","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/British-Gas-Sounds-like-a-job-for-British-Gas-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/British-Gas-Sounds-like-a-job-for-British-Gas-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/British-Gas-Sounds-like-a-job-for-British-Gas-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/British-Gas-Sounds-like-a-job-for-British-Gas-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/British-Gas-Sounds-like-a-job-for-British-Gas-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/British-Gas-Sounds-like-a-job-for-British-Gas.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/British-Gas-Sounds-like-a-job-for-British-Gas.jpg","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/British-Gas-Sounds-like-a-job-for-British-Gas-720x720.jpg","Square-width":720,"Square-height":720}},"meta-title":"British Gas Launches \u2018Sounds Like a Job for British Gas\u2019","meta-description":"British Gas launches its new home services campaign with VCCP, highlighting expert heating, plumbing, electrics, and a 'No Fix, No Fee' guarantee.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/British-Gas-Sounds-like-a-job-for-British-Gas.jpg","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/21954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/77"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=21954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}