{"id":21945,"date":"2026-10-15T13:01:32","date_gmt":"2026-10-15T12:01:32","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21945"},"modified":"2026-10-15T13:01:32","modified_gmt":"2026-10-15T12:01:32","slug":"just-eat-takeaway-com-stay-just-where-you-are","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/just-eat-takeaway\/just-eat-takeaway-com-stay-just-where-you-are","title":{"rendered":"Just Eat Takeaway.com: \u2018Stay Just Where You Are\u2019"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-ZYFE14 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">We\u2019ve launched our first work with Just Eat Takeaway.com, Stay Just Where You Are, introducing the brand\u2019s new global platform and creative campaign, using emotive storytelling to give the brand a more meaningful role in the moments people don\u2019t want to leave.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Designed as a long-term foundation for the brand, the launch also introduces an updated visual identity and a fresh take on the iconic <\/span><i><span style=\"font-weight: 400;\">Did Somebody Say<\/span><\/i><span style=\"font-weight: 400;\"> audio mnemonic.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z1GyVnD wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1236151265?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-F2OK8 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Backed by research showing that 81% of people want to spend more time enjoying the moments they value, the new work is grounded in the insight that when you are right in the middle of a moment you love, the last thing you want to do is leave &#8211; shifting the focus from purely what gets delivered to the precious time delivery gives back.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Whether it is watching the season finale of a show, running low on supplies at a garden party, or enjoying a slow Sunday morning, 72% of consumers agree that having food, groceries, and essentials delivered lets them stay in the moment.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z1SOl2G wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1236152767?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZiBN0n wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">To bring this to life, director Michael Spiccia through production company MJZ created eight central films that explore the times in life people do not want interrupted &#8211; from a grandfather bonding with his grandchild to friends frantically buying festival tickets.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Expanding the platform, our content creation studio Girl&amp;Bear produced eleven social films shot by Pip &amp; Lib, alongside six minimalist OOH shots captured by Amanda Fordyce. Across every channel, the work celebrates everything from gaming nights and watching football to simple catch-ups with friends.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/Just-Eat-Takeaway-OOH-1024x683.jpg\" alt=\"\" class=\"wp-image-21947\" style=\"aspect-ratio:1.4992609532308894;width:814px;height:auto\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/Just-Eat-Takeaway-OOH-1024x683.jpg 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/Just-Eat-Takeaway-OOH-300x200.jpg 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/Just-Eat-Takeaway-OOH-768x512.jpg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/Just-Eat-Takeaway-OOH-1536x1024.jpg 1536w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/Just-Eat-Takeaway-OOH.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-m1wlh wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;We\u2019ve built a well-known brand through \u2018Did Somebody Say\u2019, but the role we want Just Eat Takeaway.com to play has evolved. \u2018Stay Just Where You Are\u2019 retains our distinctive brand assets, while moving the brand into a more meaningful and emotional space \u2013 one rooted in the moments people value. It\u2019s a simple idea, but one with huge creative potential. It gives us a fresh way to show up consistently across our markets, channels and partners while bringing the breadth of what we offer to life. That\u2019s what makes it such an exciting platform for the next 20 years, which is how we briefed it.&#8221;<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Ralph Rijks, Global CMO, Just Eat Takeaway.com<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;Stay Just Where You Are\u2019 is one of those lovely winged unicorns that drops out of the sky every now and again in a pitch process and you&#8217;re just happy to jump on its back. Charming, true, simple, massive and capable of the tiniest nuance. It&#8217;s got the chops to make you laugh, cry and hungry all at the same time and it&#8217;s been a bloody pleasure coaxing it together with Just Eat who&#8217;ve been equally dreamy.&#8221;<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Chris Birch and Jonathan Parker, Chief Creative Officers at VCCP<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The campaign is now live across the UK on BVOD, CTV, digital audio, and social channels, with media managed through WPP Media.<\/span><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-21945","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","14075","20577"],"client_id":"21949","hero_video":"","hero_image":{"ID":21948,"id":21948,"title":"1. 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