{"id":21925,"date":"2026-10-06T15:52:06","date_gmt":"2026-10-06T14:52:06","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21925"},"modified":"2026-10-08T15:53:51","modified_gmt":"2026-10-08T14:53:51","slug":"vitality-returns-with-a-campaign-to-help-you-live-longer","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/vitality\/vitality-returns-with-a-campaign-to-help-you-live-longer","title":{"rendered":"Vitality returns with a campaign to help you live longer"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-1hBLLp wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">VCCP has launched a new nationwide campaign for Vitality\u2019s health and life insurance business to introduce its &#8216;Your Health\u2019s Best Friend&#8217; brand platform.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The campaign aims to redefine what health and life insurance can do, showcasing how Vitality acts as an ally in its members&#8217; health. By offering nudges, insight, support, and rewards, the insurer helps members build preventative daily habits &#8211; with the goal of helping people live up to five years longer.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-WLrwo wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1234043132?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=4dc1794cc3\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-63drP wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Directed by Tim McNaughton through Arts&amp;Science alongside our global content creation studio Girl&amp;Bear, the 60-second hero film brings back Stanley, the charismatic dachshund who has been the face of Vitality for 12 years, to give an exhausted commuting cyclist a motivational pep talk up a steep hill.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Building on the success of Vitality&#8217;s 2025 &#8216;Life\u2019s Pretty Good&#8217; campaign, which won Bronze at the 2026 IPA Effectiveness Awards and is a finalist at the 2026 Effies UK, the new work underscores the insurer&#8217;s core purpose: to make people healthier and protect their lives.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;Our brand has always stood out in insurance. We have never shied away from the role we can play in supporting healthier lives. In taking a prevention-first approach, we can help our members build a healthier today and tomorrow. Launching Your Health&#8217;s Best Friend, and using this film to bring this to life, is another key moment for us. It&#8217;s supportive, encouraging and there for you: everything a best friend should be.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Keith Kropman, Chief Marketing Officer at Vitality<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u201cThis work is a much-needed dose of fun that celebrates the joy of living healthier, with a tiny dachshund encouraging action. It\u2019s a bit of entertainment to remind people just how good life can be.\u201d<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Liam Wilson, Creative Director at VCCP<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The campaign runs nationwide across TV, social, and radio, with media planning and buying managed by TODAY-TOMORROW.MEDIA and social handled by McCann.<\/span><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-21925","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","14075"],"client_id":"10340","hero_video":"","hero_image":{"ID":21926,"id":21926,"title":"vitality - 'Your Health\u2019s Best Friend' brand platform","filename":"vitality-Your-Healths-Best-Friend-brand-platform.jpg","filesize":55682,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/vitality-Your-Healths-Best-Friend-brand-platform.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/vitality\/vitality-returns-with-a-campaign-to-help-you-live-longer\/attachment\/vitality-your-healths-best-friend-brand-platform","alt":"Vitality campaign image featuring Stanley the dachshund riding in a bicycle basket for Your Health's Best Friend platform.","author":"77","description":"","caption":"","name":"vitality-your-healths-best-friend-brand-platform","status":"inherit","uploaded_to":21925,"date":"2026-10-08 12:01:35","modified":"2026-10-08 12:02:19","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/vitality-Your-Healths-Best-Friend-brand-platform-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/vitality-Your-Healths-Best-Friend-brand-platform-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/vitality-Your-Healths-Best-Friend-brand-platform-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/vitality-Your-Healths-Best-Friend-brand-platform-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/vitality-Your-Healths-Best-Friend-brand-platform-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/vitality-Your-Healths-Best-Friend-brand-platform.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/vitality-Your-Healths-Best-Friend-brand-platform.jpg","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/vitality-Your-Healths-Best-Friend-brand-platform-720x720.jpg","Square-width":720,"Square-height":720}},"meta-title":"Live Longer with Vitality\u2019s \u2018Your Health\u2019s Best Friend\u2019 Campaign","meta-description":"Vitality redefines health and life insurance as a supportive ally. Explore the new TV, social, and radio campaign backed by peer-reviewed research.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/vitality-Your-Healths-Best-Friend-brand-platform.jpg","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/21925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/77"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=21925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}