{"id":21818,"date":"2026-09-11T18:05:00","date_gmt":"2026-09-11T17:05:00","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21818"},"modified":"2026-09-11T18:05:00","modified_gmt":"2026-09-11T17:05:00","slug":"co-op-tackles-the-big-shop-faff","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/co-op\/co-op-tackles-the-big-shop-faff","title":{"rendered":"Co-op Tackles The Big Shop Faff\u00a0"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1VynKd wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Our new Co-op campaign marks the latest chapter in Co-op\u2019s \u2018Pop to Co-op\u2019 creative platform, reminding shoppers that convenience doesn&#8217;t have to come at the expense of value.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Building on Co-op\u2019s Aldi Price Match initiative, the new work directly challenges the idea that local grocery runs are expensive. Instead of navigating jammed parking lots, endless aisles, and wonky trolleys, the campaign highlights how easy it is to grab everyday essentials at great prices right on your doorstep.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-2lKWLn wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1225285867?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=5549cb5285\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZuGmTz wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Set to the energetic beat of Kurupt FM\u2019s \u201cSuttin Like That,\u201d the campaign\u2019s hero film contrasts the chaotic marathon of a weekly supermarket trip with the quick, hassle-free alternative of dropping into a neighborhood Co-op.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The integrated campaign runs across the UK until 20th October across TV, radio, out-of-home, social, and display channels.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;Through this new creative we are showing our members and customers that there\u2019s no value compromise to shopping conveniently, and they can enjoy the ease of a small shop experience, alongside the benefit of great prices on the items they want to buy. I\u2019m delighted with the new campaign, which perfectly reflects our tone of voice and our position as the UK\u2019s leading convenience retailer.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Sam Walker, Marketing Director at Co-op<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;Why put yourself through wonky trolleys, 97 aisles of tat and a shopping trip that takes all afternoon when you can get Aldi Price Match value by simply popping to Co-op? It\u2019s value, without the big shop faff.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Rachel Morris, Creative Director at VCCP<\/span><\/i><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-custom-php-Jm3ds wp-block-lazyblock-custom-php\">  \r\n            <style>\n.title.text-left {\ntext-transform: none !important;\n}\n<\/style>        \r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-21818","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"17914","hero_video":"","hero_image":{"ID":21819,"id":21819,"title":"co-op - the big shop faff","filename":"co-op-the-big-shop-faff.jpg","filesize":275650,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/co-op-the-big-shop-faff.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/co-op\/co-op-tackles-the-big-shop-faff\/attachment\/co-op-the-big-shop-faff","alt":"Co-op grocery campaign ad banner with blue Pop to Co-op logo surrounded by fresh produce and bakery items.","author":"77","description":"","caption":"","name":"co-op-the-big-shop-faff","status":"inherit","uploaded_to":21818,"date":"2026-09-09 14:10:10","modified":"2026-09-09 14:10:58","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/co-op-the-big-shop-faff-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/co-op-the-big-shop-faff-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/co-op-the-big-shop-faff-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/co-op-the-big-shop-faff-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/co-op-the-big-shop-faff-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/co-op-the-big-shop-faff.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/co-op-the-big-shop-faff.jpg","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/co-op-the-big-shop-faff-720x720.jpg","Square-width":720,"Square-height":720}},"meta-title":"Co-op tackles the big shop faff\u00a0| Our Work| VCCP","meta-description":"VCCP\u2019s new campaign with Co-op highlights how the retailer's Aldi Price Match makes local shopping fast, easy, and affordable.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/co-op-the-big-shop-faff.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":18807,"post_author":"57","post_date":"2024-07-17 10:34:12","post_date_gmt":"2024-07-17 09:34:12","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003ch5\\u003e\u00a0\\u003c\/h5\\u003e\\n\\u003ch5\\u003e\\u003cb\\u003eCo-op Group\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the UK\u2019s largest consumer co-operative, today launches a bold new brand platform and integrated campaign to remind the British public of its origins and values. Co-op is 180 years old and was the world\u2019s first consumer co-operative, and the new campaign and brand platform, \u2018Owned By You. Right By You.\u2019 was made in partnership with its creative agency \\u003cb\\u003eVCCP London\\u003c\/b\\u003e.\\u003c\/span\\u003e\\u003c\/h5\\u003e\",\"quote\":\"If You Were Inventing a Business Today, You\u2019d Invent Co-op\",\"blockId\":\"bRFnk\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-bRFnk\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"985146345\",\"blockId\":\"Z2EcF6\",\"blockUniqueClass\":\"lazyblock-video-Z2EcF6\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe \u2018Owned by You. Right By You.\u2019 campaign is launched as a new survey\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e reveals that over 50% of consumers admit they don\u2019t understand what it means when a business is a co-operative or a mutual and two fifths (42%) admit they don't understand what constitutes a co-operative, or how being part of one could benefit themselves and their communities.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new brand proposition highlights Co-op\u2019s membership model as its unique value. By reminding people that as the Co-op is owned by its members, the public, it can do right by people - this is central to the \u2018Owned By You. Right By You.\u2019 brand platform which will extend across all channels. The resulting brand world is designed to be deployed in a channel agnostic manner choosing from a huge range of messages which emphasise how Co-op\u2019s constitution and\u00a0 structure enables it to do good in all communities and for all its members and customers.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"FCWbl\",\"blockUniqueClass\":\"lazyblock-text-full-width-FCWbl\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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Right By You.\u2019, has been created using stop motion with printed till receipts, and poses the question of how to create the perfect business. The voiceover by Michael Socha begins by stating \u201cIf you were inventing a business today, you\u2019d do right by people\u2026 all people\u201d, before highlighting Co-op\u2019s economic value - lowering prices on the things people actually buy - and its social value, investing in communities, schools and neighbourhoods.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eUnlike most other businesses, Co-op is owned by its members who each own a share and have a say in how it is run. Co-op was founded in the 19th century by the Rochdale Pioneers Society, based on the notion of ethical trading and belief that the profits of the business should be shared amongst members according to their purchases. Today, Co-op operates almost 2,400 food stores, over 800 funeral homes and provides products to over 6,000 other stores, including those run by independent co-operative societies and through its wholesale business, Nisa Retail Limited.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u200b\u200bThe new Government has acknowledged the huge contribution cooperatives can make to the economy and has pledged to double the size of the UK\u2019s co-operative and mutuals sector in its manifesto as part of its support for diverse business models which bring innovation and new products to the business sector. Research from Co-op indicates a growing public demand for more diverse models as over half of consumers (55%) are keen to see more co-operatives in business and would give them more backing.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZDPyD\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZDPyD\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Co-op is a brand that has so much to say and does so much good that we wanted to share its incredible story.\",\"quotee\":\"Chris Birch and Jonny Parker, Executive Creative Directors at VCCP\",\"blockId\":\"1NqeM\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1NqeM\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCo-op is owned by over 5 million members and has seen the highest influx of member-owners in seven years. It is committed to delivering value for its members and earlier this year announced its ambition to substantially grow the number of member-owners to 8 million by 2030.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eKenyatte Nelson, Chief Membership and Customer Officer at Co-op Group\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cAt Co-op, we have been proudly delivering a different way of doing business for 180 years. Now is the time to champion the co-operative model and demonstrate how it provides a solution to many of the challenges we face today. That is why we are on a mission to re-introduce Co-op\u2019s core values and principles to the UK.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cThrough our \u2018Owned By You. Right By You.\u2019 campaign we will remind the nation that by simply shopping at Co-op as a member-owner, you get a say in how the business is run, lower prices on the products and services you need, and the opportunity to create better societal outcomes in the communities where you live.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\u2019s global content creation studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e worked with multi award-winning director \\u003c\/span\\u003e\\u003cb\\u003eSam Gainsborough\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eBlinkink\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to bring to life the new campaign film, Gainsborough\u2019s recent work includes a new promo for the Paris Paralympics and BBC\u2019s Square Eyed Boy.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new campaign will run from today until 21st August, launching tonight in Coronation Street on ITV1 and STV with a bespoke introduction as part of ITV's Proud to Present. In an ITV first, we will tease the ad with the ITV logo turning black and white to look like a receipt, mirroring the campaign creative.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe integrated campaign will also run across other platforms including D\/OOH, press, radio, social and digital and is delivered in partnership with \\u003c\/span\\u003e\\u003cb\\u003eMullenLowe\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e for owned social, web and app, \\u003c\/span\\u003e\\u003cb\\u003eTeam ITG\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e for retail and POS and \\u003c\/span\\u003e\\u003cb\\u003eHalpern\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e for PR. The new brand identity featured across the campaign was developed over the past six months by \\u003c\/span\\u003e\\u003cb\\u003eSomeOne\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e as part of their wider four year relationship with Co-op. The media planning and buying was managed by \\u003c\/span\\u003e\\u003cb\\u003eCarat UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e (a Dentsu company). Delivering a high attention campaign in key broadcast and reach driving environments to tell the Co-op story and drive reappraisal was the key objective\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eChris Birch and Jonny Parker, Executive Creative Directors at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded:\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201c\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe are both lifelong superfans of Co-op so it\u2019s a dream of ours and an honour to have worked on this. Co-op is a brand that has so much to say and does so much good that we wanted to share its incredible story and to turn everyone else into superfans too. Co-op is an incredible business, run in a unique way - it stands alone in its own category in that respect - and it\u2019s never been more needed. If you were going to invent a business today, you\u2019d have to invent Co-op.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eFlora Kong and Simon Mayfield, Client Leads at Carat UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \u201cWe\u2019ve worked with Co-op for nearly six years and it feels like all moments have led to this one. We\u2019re thrilled to have been able to collaborate with Co-op, VCCP and all of our agency partners to reintroduce Co-op to the UK and to demonstrate the value that they provide to communities right across the UK, bringing new and innovative media solutions to the forefront and making the Owned By You, Right By You creative work sing! It's been the ultimate act of co-operation.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAlongside the ITV partnership, the campaign will air on C4 in the brand-new second series of Suspect, the popular psychological drama starring James Nesbitt. The campaign will be supported across BVOD, YouTube and premium cinema spots in films such as Fly Me to the Moon, Deadpool \\u0026amp; Wolverine to maximise attention. A hand painted mural in Manchester's Northern Quarter features on our outdoor plan as well as digital escalator takeovers in high footfall areas on the London Underground. To align with Co-op business values, WeAre8 will serve poll questions post our ad providing an interactive experience. Across press, we are launching with impact across a Metro cover. And to support linear audio, the use of smart speakers through Say It Now will seamlessly integrate a call to action to drive audiences to the Co-op membership page.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1UzKPN\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1UzKPN\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"It's been the ultimate act of co-operation.\",\"quotee\":\"Flora Kong and Simon Mayfield, Client Leads at Carat UK\",\"blockId\":\"2rLVB\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2rLVB\"} \/-->","post_title":"Owned By You. Right By You.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"owned-by-you-right-by-you","to_ping":"","pinged":"","post_modified":"2025-12-05 12:07:50","post_modified_gmt":"2025-12-05 12:07:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=18807","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":21472,"post_author":"78","post_date":"2026-06-18 08:57:06","post_date_gmt":"2026-06-18 07:57:06","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eOur latest work for Co-op Food launches 'Pop to Co-op', a new campaign that celebrates the ease and spontaneity of convenience shopping.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eTapping into a phrase already embedded in the nation's everyday language, the platform highlights Co-op's role in saving the day when plans shift - whether that means pulling together an impromptu summer BBQ, feeding a house full of hungry kids, or salvaging a cancelled night out with a cozy meal at home.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1OEuCI\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1OEuCI\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1201731455\",\"vimeo-unlisted-video-hash-value\":\"98f7082626\",\"blockId\":\"EqXd3\",\"blockUniqueClass\":\"lazyblock-video-EqXd3\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eTo capture the speed of convenience on screen, our content creation studio Girl\\u0026amp;Bear teamed up with production company Lovesong on two fast-paced short films that show how quickly a trip to Co-op turns everyday dinner dilemmas into effortless wins.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1dLKmX\",\"blockUniqueClass\":\"lazyblock-text-full-width-1dLKmX\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22Man%20looking%20happily%20smug%20alongside%20the%20words%20'Pop%20to%20Co%20Op'%20%22,%22title%22:%22VCCP%20Pop%20to%20Co%20Op%20%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:21473,%22link%22:%22https:\/\/www.vccp.com\/uk\/work\/co-op\/pop-to-co-op\/attachment\/hero-1-2%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/HERO-1.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/HERO-1-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:169,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/HERO-1-300x169.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:360,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/HERO-1-1024x576.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/HERO-1.jpg%22,%22height%22:1080,%22width%22:1920,%22orientation%22:%22landscape%22%7D%7D%7D\",\"blockId\":\"tpYyn\",\"blockUniqueClass\":\"lazyblock-image-full-width-tpYyn\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022With summer being our busiest season of the year, we are launching a major new push to ensure Co-op is front of mind when shoppers need to sort a quality, spontaneous dinner or grab daily essentials. Millions of busy customers already trust us every day to rescue or elevate their plans, proving that picking-up something on-the-go never has to feel like a compromised choice. We are thrilled to introduce 'Pop to Co-op,' a campaign that celebrates these quick-fix, real-life moments.\\u0022\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eRachel Halter, Customer Director at Co-op\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022Pop to Co-op. It\u2019s what we do. It\u2019s in everyday language. And it\u2019s the perfect way to sum up this idea about ultimate convenience. No matter what happens in life, no matter what you need, whether it\u2019s a craving for lollipops coz the suns out, pizzas coz the neighbourhood kids have arrived en masse or your bezzie cancels a night out, just pop to co-op. It\u2019s another demonstration of Co-op doing right by you because it\u2019s right by you.\\u0022\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eChris Birch and Jonathan Parker, Chief Creative Officers\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign is running across TV, social, out-of-home, display, press, and radio throughout the summer.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cbr style=\\u0022font-weight: 400;\\u0022 \/\\u003e\\u003cbr style=\\u0022font-weight: 400;\\u0022 \/\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZesrDp\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZesrDp\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"'Pop to Co-op'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pop-to-co-op","to_ping":"","pinged":"","post_modified":"2026-09-09 15:19:57","post_modified_gmt":"2026-09-09 14:19:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21472","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/21818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/77"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=21818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}