{"id":21794,"date":"2026-09-02T14:02:33","date_gmt":"2026-09-02T13:02:33","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&p=21794"},"modified":"2026-09-02T14:02:33","modified_gmt":"2026-09-02T13:02:33","slug":"is-the-juice-about-to-be-loose","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/maynards-bassetts\/is-the-juice-about-to-be-loose","title":{"rendered":"Is the Juice about to be loose?\u00a0"},"content":{"rendered":"
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We\u2019re bringing back Maynards Bassetts\u2019 award-winning \u2018Set the Juice Loose\u2019 platform with a fresh, slightly precarious twist for the summer.<\/span><\/p>\n

The new installation turns shopping centre lifts into high-stakes traps, with defenseless Wine Gums and Jelly Babies on one door slowly closing in on a wall of metal spikes on the other.<\/span><\/p>\n

Shoppers can spot the lift takeover across major UK shopping centres, including Brent Cross, Liverpool, Newcastle, Manchester and Watford. To complement the interactive doors, nationwide OOH posters feature kitchen utensils like blenders, juicers and corkscrews coming dangerously close to setting the juice loose.<\/span><\/p>\n

The multi-channel campaign runs across OOH and social media through the end of September.<\/span><\/p>\n <\/div>\n<\/section><\/div>\n\n

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“We\u2019re excited to bring another playful evolution of \u2018Set the Juice Loose\u2019 to life this summer. The lift executions showcase the character of our Jelly Babies and Wine Gums, creating those moments of tension and anticipation. We hope the campaign will surprise and delight shoppers while putting the delicious, juicy taste of Maynards Bassetts front of mind.”\u00a0<\/p>\n

Alexandra Sweeney-Lui, Brand Manager at Maynards Bassetts<\/span><\/i><\/p>\n

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“We love putting our Jelly Babies and Wine Gums in precarious situations. There\u2019s something joyous about watching the lift doors close and seeing a Jelly Baby inch closer to a wall of spikes. It creates a lovely moment of tension whilst you imagine exactly what\u2019s about to happen.”\u00a0<\/p>\n

David Masterman, Executive Creative Director, VCCP <\/span><\/i><\/p>\n <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-21794","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"12022","hero_video":"","hero_image":{"ID":21806,"id":21806,"title":"maynards-set-the-juice-loose-banner","filename":"maynards-set-the-juice-loose-banner-1.jpg","filesize":453476,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/maynards-set-the-juice-loose-banner-1.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/maynards-bassetts\/is-the-juice-about-to-be-loose\/attachment\/maynards-set-the-juice-loose-banner-2","alt":"Maynards Bassetts Set The Juice Loose elevator door campaign featuring giant gummy candies being squished by closing doors.","author":"77","description":"","caption":"","name":"maynards-set-the-juice-loose-banner-2","status":"inherit","uploaded_to":21794,"date":"2026-09-02 12:26:50","modified":"2026-09-02 12:27:56","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/maynards-set-the-juice-loose-banner-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/maynards-set-the-juice-loose-banner-1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/maynards-set-the-juice-loose-banner-1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/maynards-set-the-juice-loose-banner-1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/maynards-set-the-juice-loose-banner-1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/maynards-set-the-juice-loose-banner-1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/maynards-set-the-juice-loose-banner-1.jpg","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/maynards-set-the-juice-loose-banner-1-720x720.jpg","Square-width":720,"Square-height":720}},"meta-title":"Is the Juice about to be loose? ","meta-description":"Maynards Bassetts brings back 'Set the Juice Loose' with a summer twist, placing Jelly Babies in precarious lift takeovers and OOH ads across the UK.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/maynards-set-the-juice-loose-banner-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":16966,"post_author":"61","post_date":"2023-07-19 14:54:46","post_date_gmt":"2023-07-19 13:54:46","post_content":"\n\n\n

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