{"id":21637,"date":"2026-04-20T17:30:36","date_gmt":"2026-04-20T16:30:36","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21637"},"modified":"2026-08-11T18:18:30","modified_gmt":"2026-08-11T17:18:30","slug":"celebrating-the-quirky-ways-britain-eats-muller-corner","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/muller\/celebrating-the-quirky-ways-britain-eats-muller-corner","title":{"rendered":"Celebrating the Quirky Ways Britain Eats M\u00fcller Corner"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-2rgjIJ wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">We have launched a new nationwide campaign with M\u00fcller Corner, \u2018You Know How You Like It\u2019, which celebrates the personal and often unusual rituals people have for eating their yogurt.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-1Qn2UW wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1182611997?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=aec73b5ace\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZzcMdl wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">From using a chocolate flake as a spoon to dipping a yogurt-covered spoon into chocolate balls to make a &#8216;magnet&#8217;, the short films directed by Tom George playfully highlight people enjoying their Corner in unique ways, ignoring the puzzled looks around them.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-11-at-17.03.50-1024x571.png\" alt=\"\" class=\"wp-image-21638\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-11-at-17.03.50-1024x571.png 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-11-at-17.03.50-300x167.png 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-11-at-17.03.50-768x429.png 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-11-at-17.03.50.png 1215w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-Z1HXATV wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The campaign builds on our 14-year partnership with M\u00fcller, building on our previous work that highlighted the iconic split-pot design. Set to KC &amp; The Sunshine Band\u2019s &#8216;That\u2019s The Way (I Like It)&#8217;, the new spots encourage people to lean into their habits without overthinking them.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;This campaign celebrates the unique, personalised rituals that make M\u00fcller Corner an iconic, fabric-of-the-nation brand. We\u2019re positioning M\u00fcller as a brand that champions doing things your own way, celebrating individuality and putting a smile on the nation\u2019s face. It\u2019s about encouraging everyone to enjoy their Corner their own way &#8211; whether you&#8217;re a dipper, a tipper or even a lid squeezer, only Corner lets you enjoy every last bit exactly how you like it.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Helen Carswell, Marketing Manager at M\u00fcller Corner<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;Having historically championed the &#8220;lid-licker,&#8221; it felt only natural to celebrate the spectrum of ways that people enjoy their Corners\u2026 however, er, unconventional they may be. The scripts were written by the talented Sophie and Sophia, and we were delighted to get our director Tom George on board to masterfully bring them to life. I think you can tell that we all had a lot of fun making these spots.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Emma Houlston, Creative Director at VCCP<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;On paper a two day shoot in a retail park in Dagenham doesn&#8217;t say &#8216;Hollywood&#8217;, but was a joy of a project for all involved &#8211; simple, funny ideas, cast and directed perfectly by BAFTA winner Tom George. Huge thanks go out to him and to Simon Plant and Chris Cable for producing with such class.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Olly Calverley, Head of Film &amp; Content at Girl&amp;Bear<\/span><\/i><\/p>\n  <\/div>\n<\/section><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":78,"template":"","class_list":["post-21637","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10247","meta-title":"M\u00fcller Corner 'You Know How You Like It' ","meta-description":"VCCP's new campaign for M\u00fcller Corner, 'You Know How You Like It', celebrates the unique and quirky rituals people have for eating their yogurt.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-11-at-17.03.50.png","hero_video":"","hero_image":{"ID":21639,"id":21639,"title":"Website banners-20","filename":"Website-banners-20.png","filesize":2035194,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-banners-20.png","link":"https:\/\/www.vccp.com\/uk\/work\/muller\/celebrating-the-quirky-ways-britain-eats-muller-corner\/attachment\/website-banners-20","alt":"Man staring at a spoon with M\u00fcller yogurt on it","author":"78","description":"","caption":"","name":"website-banners-20","status":"inherit","uploaded_to":21637,"date":"2026-08-11 16:29:07","modified":"2026-08-11 16:29:39","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-banners-20-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-banners-20-300x113.png","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-banners-20-768x288.png","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-banners-20-1024x384.png","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-banners-20-1536x576.png","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-banners-20.png","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-banners-20.png","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-banners-20-720x720.png","Square-width":720,"Square-height":720}},"related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/21637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/78"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=21637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}