{"id":21572,"date":"2026-07-28T07:25:42","date_gmt":"2026-07-28T06:25:42","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21572"},"modified":"2026-08-06T11:19:49","modified_gmt":"2026-08-06T10:19:49","slug":"muller-and-myprotein-show-that-teamwork-makes-the-dreamwork","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/muller\/muller-and-myprotein-show-that-teamwork-makes-the-dreamwork","title":{"rendered":"M\u00fcller and Myprotein show that teamwork makes the dreamwork"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-1PnjsP wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">We have launched \u2018Together Hits Different\u2019 &#8211; our new integrated campaign for M\u00fcller and Myprotein celebrating a partnership that continues to shake up the protein-enriched dairy category.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Since joining forces in September 2024, the collaboration has become the biggest growth driver across M\u00fcller\u2019s portfolio, generating \u00a326 million in RSV in its first full year. As the biggest brand launch in the category over the last five years, this latest push brings fresh marketing investment to make protein nutrition feel less intimidating, more accessible, and a lot more playful.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">To mark the launch of the new Mixers range, VCCP Blue led the creative, while our content creation Girl&amp;Bear Studios brought the core film to life. <\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-67ovh wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1215816144?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=36e1fba39c\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-1MrmWA wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Rather than portraying nutrition as a solo, functional task, the campaign centers on connection and teamwork. Directed by comedy director Price James, the hero 60-second film captures influencers GK Barry and Paul Olima tackling a blindfolded assault course together, trusting one another through every crawl, climb, and zipline to show how, like nutrition, true collaboration creates the best results. The campaign is running across online video, social, and digital platforms.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Influencers-GK-Barry-and-Paul-Olima-for-campaign-for-muller-1024x576.jpg\" alt=\"Influencers GK Barry and Paul Olima in a field for a campaign for Mu\u0308ller, VCCP Blue\" class=\"wp-image-21577\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Influencers-GK-Barry-and-Paul-Olima-for-campaign-for-muller-1024x576.jpg 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Influencers-GK-Barry-and-Paul-Olima-for-campaign-for-muller-300x169.jpg 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Influencers-GK-Barry-and-Paul-Olima-for-campaign-for-muller-768x432.jpg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Influencers-GK-Barry-and-Paul-Olima-for-campaign-for-muller-1536x864.jpg 1536w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Influencers-GK-Barry-and-Paul-Olima-for-campaign-for-muller.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-LJbdo wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Activation agency Curious Panda also developed &#8216;The Mixers Cup&#8217; football tournament &#8211; a rotating-pitch experience bringing together influencers and grassroots players &#8211; while Coolr spearheaded social content and EssenceMediacom handled media planning and buying.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;\u2018Together Hits Different\u2019 is a campaign that celebrates the collaborative, joyful moments that make the M\u00fcller and Myprotein partnership a true category disruptor. We\u2019re positioning nutrition as a social celebration that champions connection, emphasising teamwork and putting a smile on the nation\u2019s face. It\u2019s about encouraging everyone to enjoy their nutrition journey together.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Vicky Morgan, Health Lead at M\u00fcller<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;When you pair the iconic taste of M\u00fcller with the performance of Myprotein, the creative execution has to reflect that same partnership. By throwing GK Barry and Paul Olima into a challenging, blindfolded assault course, we managed to capture genuine, unscripted human connection\u2026 watching them go from total strangers to absolute teammates. The socially-native style of camera work allowed us to bring the audience right into the middle of the fun.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Emma Houlston, Creative Director at VCCP Blue<\/span><\/i><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-21572","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10247","hero_video":"","hero_image":{"ID":21578,"id":21578,"title":"Mu\u0308ller x Myprotein \u2018Together Hits Different\u2019 Campaign-web-banner","filename":"Muller-x-Myprotein-\u2018Together-Hits-Different-Campaign-web-banner.png","filesize":1588428,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Muller-x-Myprotein-\u2018Together-Hits-Different-Campaign-web-banner.png","link":"https:\/\/www.vccp.com\/uk\/work\/muller\/muller-and-myprotein-show-that-teamwork-makes-the-dreamwork\/attachment\/muller-x-myprotein-together-hits-different-campaign-web-banner-2","alt":"Influencers GK Barry and Paul Olima in a field for a campaign for Mu\u0308ller, VCCP Blue","author":"77","description":"","caption":"","name":"muller-x-myprotein-together-hits-different-campaign-web-banner-2","status":"inherit","uploaded_to":21572,"date":"2026-08-05 14:43:15","modified":"2026-08-05 14:43:31","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Muller-x-Myprotein-\u2018Together-Hits-Different-Campaign-web-banner-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Muller-x-Myprotein-\u2018Together-Hits-Different-Campaign-web-banner-300x113.png","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Muller-x-Myprotein-\u2018Together-Hits-Different-Campaign-web-banner-768x288.png","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Muller-x-Myprotein-\u2018Together-Hits-Different-Campaign-web-banner-1024x384.png","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Muller-x-Myprotein-\u2018Together-Hits-Different-Campaign-web-banner-1536x576.png","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Muller-x-Myprotein-\u2018Together-Hits-Different-Campaign-web-banner.png","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Muller-x-Myprotein-\u2018Together-Hits-Different-Campaign-web-banner.png","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Muller-x-Myprotein-\u2018Together-Hits-Different-Campaign-web-banner-720x720.png","Square-width":720,"Square-height":720}},"meta-title":"M\u00fcller x Myprotein \u2018Together Hits Different\u2019 Campaign | VCCP","meta-description":"VCCP Blue launches \u2018Together Hits Different\u2019 for M\u00fcller x Myprotein, featuring GK Barry & Paul Olima to showcase connection, teamwork, and accessible nutrition.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Untitled-18-June-2026-at-17.05.45-3.png","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["1","10"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/21572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/77"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=21572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}