{"id":21566,"date":"2026-03-16T16:25:35","date_gmt":"2026-03-16T16:25:35","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21566"},"modified":"2026-08-06T11:16:10","modified_gmt":"2026-08-06T10:16:10","slug":"your-little-slice-of-joy","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/pepsico\/your-little-slice-of-joy","title":{"rendered":"&#8216;Your Little Slice of Joy&#8217;\u00a0"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1IDvSm wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Our integrated campaign for Walkers, \u2018Your Little Slice of Joy\u2019, launches their new brand platform that celebrates the simple pleasure of grabbing a bag of crisps, encouraging Britain to put their own enjoyment first &#8211; even for just a moment.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In a world where day-to-day pressures often mean putting ourselves last, the new platform brings a fresh energy to Walkers\u2019 identity. It taps into relatable, everyday moments where people choose a small treat over social expectations, all while highlighting Walkers\u2019 commitment to using 100% British potatoes.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Across a series of short films, we hear the internal monologues of people finding brief moments of quiet satisfaction &#8211; whether that\u2019s in a crowded office lift, in the stands at a football match, or watching TV at home.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-deKiX wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1173351029?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=a03e58c9b6\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-2e5EgB wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The national campaign spans TV, digital, social, and radio, reminding people to put aside a small moment for themselves.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;We\u2019ve been on an incredible journey of transformation over the years, and now, 2026 marks a defining moment for Walkers. Our refreshed visual identity celebrates our heritage and quality ingredients and reminds consumers that Walkers is part of life\u2019s joyful moments. Our new brand platform builds on this by not only showing the love that goes into making the nation&#8217;s favourite crisps but creating those little slices of joy for consumers &#8211; encouraging them to embrace everyday moments where happiness comes first.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Wayne Newton, Senior Marketing Director at Walkers<\/span><\/i><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-10-1024x487.png\" alt=\"\" class=\"wp-image-21567\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-10-1024x487.png 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-10-300x143.png 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-10-768x365.png 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-10-1536x730.png 1536w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-10.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-2cxyOd wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;This brand platform celebrates a collective truth &#8211; those precious moments of joyful selfishness we all deserve. By blending Walkers\u2019 heritage as an iconic British brand with quality ingredients and a bold, unapologetic energy, we\u2019re showing how these small, harmless acts of joy are what make the brand still relevant in our modern society &#8211; a vibrant new chapter for Walkers.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Mark Orbine, Executive Creative Director at VCCP<\/span><\/i><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-21566","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"19419","hero_video":"","hero_image":{"ID":21569,"id":21569,"title":"Walkers 'Your Little Slice Of Joy'","filename":"Website-Assets-1-Website-Hero-Banner-3.jpeg","filesize":278646,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-3.jpeg","link":"https:\/\/www.vccp.com\/uk\/work\/pepsico\/your-little-slice-of-joy\/attachment\/website-assets-1-website-hero-banner-3-2","alt":"Woman watching TV on the couch eating Walkers crisps with someone laying on her shoulder. Walkers, VCCP","author":"77","description":"","caption":"","name":"website-assets-1-website-hero-banner-3-2","status":"inherit","uploaded_to":21566,"date":"2026-08-04 15:24:07","modified":"2026-08-04 15:25:21","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-3-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-3-300x113.jpeg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-3-768x288.jpeg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-3-1024x384.jpeg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-3-1536x576.jpeg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-3.jpeg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-3.jpeg","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-3-720x720.jpeg","Square-width":720,"Square-height":720}},"meta-title":"Walkers Launches \u2018Your Little Slice of Joy\u2019 | VCCP","meta-description":"Walkers refreshes its visual identity for 2026 with a nationwide campaign encouraging Britain to put their own simple pleasures first with a bag of crisps.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-3-Website-Social-Image-3.jpeg","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["1","10"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/21566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/77"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=21566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}