{"id":21556,"date":"2026-03-11T15:07:47","date_gmt":"2026-03-11T15:07:47","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21556"},"modified":"2026-08-06T11:15:20","modified_gmt":"2026-08-06T10:15:20","slug":"o2-heads-to-space-to-keep-the-uk-connected","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/o2-heads-to-space-to-keep-the-uk-connected","title":{"rendered":"O2 Heads to Space to Keep the UK Connected"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-11ee59 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">We have unveiled a new integrated campaign to launch O2 Satellite, bringing mobile-to-satellite data services to Europe for the first time.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The network service is designed to keep people connected in the UK\u2019s most remote places, taking O2\u2019s award-winning coverage further than ever before. Our global content creation studio Girl&amp;Bear produced the film, with post-production by Time Based Arts.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z2mMvP9 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1191882747?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=65ea04a05e\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-1xl3dP wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Beyond the screen, the campaign runs across nationwide out-of-home locations featuring satellite views of Earth whilst localised poster executions are popping up along travel routes to remote spots like the Peak District.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-6-1024x556.jpg\" alt=\"\" class=\"wp-image-21557\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-6-1024x556.jpg 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-6-300x163.jpg 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-6-768x417.jpg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-6-1536x834.jpg 1536w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-6.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-1jQdvf wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">To show the technology in action, O2 is partnering with YouTube creators The Sidemen for an O2-powered episode of \u2018Hide &amp; Seek\u2019 set in a remote location, while additional social creator content from VCCP Social Club will highlight practical everyday uses of the satellite connection.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The campaign is running across TV, BVOD, SVOD, online video, OOH, social, radio, and owned retail and digital channels.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;O2 Satellite is a true reflection of our Essential For Living brand platform \u2013 a new way for our customers to keep connected and a real-world articulation of O2\u2019s role in facilitating life\u2019s most important moments. From remote landscapes to everyday tasks, our network keeps the nation linked \u2013 showing up quietly but reliably when it matters most.&#8221;<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Rachel Swift, Brand and Advertising Director at Virgin Media O2<\/span><\/i><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-7-1024x540.jpg\" alt=\"\" class=\"wp-image-21558\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-7-1024x540.jpg 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-7-300x158.jpg 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-7-768x405.jpg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-7-1536x810.jpg 1536w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/google-docs-image-7.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-19qNic wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;O2 is now in space. The first UK network to use satellites, O2 has gone to the edge of oxygen to bring us a whole new technology, reinforcing what the network has always stood for: being there when it matters.&#8221;<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">David Masterman, Executive Creative Director at VCCP<\/span><\/i><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-21556","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10387","hero_video":"","hero_image":{"ID":21560,"id":21560,"title":"O2 Now in space","filename":"Website-Assets-1-Website-Hero-Banner-1.jpeg","filesize":301092,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-1.jpeg","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/o2-heads-to-space-to-keep-the-uk-connected\/attachment\/website-assets-1-website-hero-banner-1-3","alt":"Image of earth in space with number 2 beside it for O2 campaign, VCCP","author":"77","description":"","caption":"","name":"website-assets-1-website-hero-banner-1-3","status":"inherit","uploaded_to":21556,"date":"2026-08-04 15:09:42","modified":"2026-08-04 15:10:12","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-1-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-1-300x113.jpeg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-1-768x288.jpeg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-1-1024x384.jpeg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-1-1536x576.jpeg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-1.jpeg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-1.jpeg","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-1-Website-Hero-Banner-1-720x720.jpeg","Square-width":720,"Square-height":720}},"meta-title":"O2 Heads to Space to Keep the UK Connected","meta-description":"O2 introduces O2 Satellite to Europe with a new integrated campaign by VCCP, Girl&Bear, and Time Based Arts, featuring a Sidemen 'Hide & Seek' partnership.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-3-Website-Social-Image-1-1.jpeg","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["1","10"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/21556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/77"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=21556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}